Tour24’s Self-Guided Touring Application deployed at Apartment Communities across the U.S.

Multifamily properties adopt smart tours to streamline the leasing process just in time for peak leasing season

BOSTON–(BUSINESS WIRE)–As the apartment rental market continues to grow, multifamily properties are in search of innovative ways to use technology to attract new tenants and make the leasing process more convenient. To automate apartment tours, multifamily properties across the U.S. are adding smart touring technology from Tour24. By using the app, renters have been able to independently schedule and take self-guided tours. For property managers, Tour24 supplements leasing teams and extends traditional office hours, therefore increasing the number of onsite apartment tours. As a result of the increased foot traffic, properties using Tour24 have seen a 33 percent lease to close ratio!

“This metric confirms our research regarding this next generation of renters, proving self-service is the next big trend in multifamily,” said Georgianna W. Oliver, founder and CEO of Tour24. “In order to satisfy this demographic, multifamily communities are beginning to understand that cutting edge tech amenities are no longer ‘nice to haves’, but essential to the lifecycle of today’s renters.”

And the communities who have adopted the Tour24 platform are seeing impressive results.

“We are a large busy community with drive-by traffic that we may miss because we are on other tours. Tour24 has been a conduit to leasing our apartments by offering overflow traffic and after-hour tour options to our prospects, and they lease with us,” Said Michelle Campbell, Community Manager, Folio Apartments, a Greystar property in Austin, Texas. “Additionally, we recommend using Tour24 to bring back family or friends to see the community when it’s a convenient time for them. We support Tour24 as a great option for our future renters.”

“The team at our South Cathedral Mansions location is small, and Tour24 is a crucial part of that team,” said K. David Meit, Oculus Realty. “We can turn Tour24 on as our schedule gets busy, increasing our efficiency serving our customers. We find tremendous value in having a platform that supports our schedule and supports our prospect traffic demands. The experience Tour24 provides in showing our community makes our team very confident that prospects will lease at the end of the tour.”

“During peak rental season apartment communities are excited to deploy new proptech that is a win-win for both future residents and their leasing teams,” continued Georgianna W. Oliver. “Our robust and well-designed application is being embraced by our growing client roster. It is a testament to the value we are creating in empowering renters, while also securing more leads for property management with our self-guided tours.”

The team at Tour24 is excited to be exhibiting and providing demonstrations at Apartmentalize, the National Apartment Association’s annual conference and trade show. You can locate Tour24 at booth #1723.

The Tour24 app can be found on the App Store, compatible with both iOS and Android devices. Using the app, consumers can view properties, schedule tours, visit apartments and start the leasing process. To download, visit

To learn more about Tour24 or to request a demo, please visit:

About Tour24

Tour24 is the on-demand platform that automates the process for apartment tours. Created by the founders of Package Concierge, a Gibraltar Industries Inc. company that creates leading automated package locker systems, Tour24’s transformative technology integrates with smart-home providers to deliver self-guided property tours and serve as an extension to leasing teams. With Tour24, prospective residents can tour apartments on their own schedule, reducing the time it takes to find a new home and driving more leases for properties. For more information, please visit Follow us on Twitter @Tour24now.


Caitlin Fisher


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