Strategy Analytics: Western European Countries Lead in 5G Share of Smartphone Sales

BOSTON–(BUSINESS WIRE)–According to the latest research from Strategy Analytics, three Western European nations are leaders in terms of 5G as a proportion of total smartphone sales in 2020.

Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, said, “In terms of sheer volumes China and the USA lead in 5G smartphone sales. But in key Western European markets, consumers are fast adopting 5G smartphones. Switzerland, Germany and UK are leaders in 5G as a share of total smartphones sold in 2020.”

Ken Hyers, Director at Strategy Analytics, added “The rapid adoption of 5G smartphones by consumers in Western Europe present an opportunity for vendors. Samsung and Apple are taking the lion’s share of total 5G smartphone volumes but aggressive competition from Vivo, Oppo and Xiaomi as well as other Chinese vendors will reorder share in 2021. 5G smartphones are a wedge which will allow these vendors to grow in 2021 and beyond.”

The full report, Global Smartphone Sales Forecast by Technology for 88 Countries to 2025, is published by Strategy Analytics’ Emerging Device Technologies service, details of which can be found here:

Source: Strategy Analytics, Inc.


About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at

For more information about Strategy Analytics

Service Name: Device Technologies


Analyst Contacts:
Europe Contact: Ville-Petteri Ukonaho, +44 (0)1908 423 634,
USA Contact: Ken Hyers, +1 617 614 0757,
Asia Contact: Woody Oh, +44 1908 423 665,

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