Strategy Analytics: Global Smartphone Shipments Dip 4 Percent in Q1 2019

BOSTON–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;$aapllt;/agt; lt;a href=”” target=”_blank”gt;#applelt;/agt;–According to the latest research from Strategy Analytics, global
smartphone shipments fell 4 percent annually
to reach 330
million units in Q1 2019. Global smartphone shipments are showing signs
of stabilizing and the outlook is improving for later this year. Samsung
maintained first position with 22 percent global smartphone marketshare
in the first quarter of 2019, staying ahead of Huawei in second,
followed by Apple in third place.

Linda Sui, Director at Strategy Analytics, said, “Global smartphone
shipments dipped 4 percent annually from 345.4 million units in Q1 2018
to 330.4 million in Q1 2019. The global smartphone market has declined
again on an annual basis, but the fall was less severe than before, and
this was the industry’s best performance for three quarters. Global
smartphone shipments are finally showing signs of stabilizing, due to
relatively improved demand in major markets like China. The outlook for
later this year is improving.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung
shipped 71.8 million smartphones worldwide in Q1 2019, dipping 8 percent
annually from 78.2 million units in Q1 2018. Samsung remains the world’s
number one smartphone vendor, but it is coming under growing pressure
from Huawei, who has larger presence in the huge China market. Huawei
surged 50 percent annually and outgrew all major rivals to ship 59.1
million smartphones worldwide during Q1 2019, up from 39.3 million in Q1
2018. Huawei captured a record 18 percent global smartphone marketshare
in Q1 2019. Huawei is closing in on Samsung and streaking ahead of
Apple, due to its strong presence across China, Western Europe and

Woody Oh, Director at Strategy Analytics, added, “Apple iPhone shipped
43.1 million units to capture 13 percent global smartphone marketshare
in Q1 2019, dipping from 15 percent a year ago. Apple lost ground in
China during the quarter and is struggling to make headway in
price-sensitive India. However, decent price cuts in China and India
during recent weeks indicate the iPhone will bounce back slightly in
those two countries in the next quarter.”

Linda Sui, Director at Strategy Analytics, added, “Xiaomi returned to
fourth place, capturing 8 percent global smartphone marketshare in Q1
2019, broadly at the same level from a year ago. Xiaomi is very strong
in India, but it is struggling in China. OPPO held fifth position with 8
percent global smartphone marketshare during the quarter, rising from 7
percent a year earlier. OPPO is now expanding hard into Western Europe,
with new models like the Reno 5G, and this should help OPPO’s worldwide
presence to improve in the coming months.”

Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q1 2019 1

Global Smartphone Vendor Shipments (Millions of Units)     Q1 ’18     Q1 ’19
Samsung 78.2 71.8
Huawei 39.3 59.1
Apple 52.2 43.1
Xiaomi 28.3 27.5
OPPO 24.1 25.4
Others     123.3     103.5
Total     345.4     330.4
Global Smartphone Vendor Marketshare (%)     Q1 ’18     Q1 ’19
Samsung 22.6% 21.7%
Huawei 11.4% 17.9%
Apple 15.1% 13.0%
Xiaomi 8.2% 8.3%
OPPO 7.0% 7.7%
Others     35.7%     31.3%
Total     100.0%     100.0%
Total Growth YoY     -2%     -4%
Source: Strategy Analytics

The full report, Global Smartphone Shipments Dip 4 Percent in Q1 2019,
is published by the Strategy Analytics Wireless Smartphone Strategies
(WSS) service, details of which can be found here:

About Strategy Analytics:
Strategy Analytics is a global,
independent research and consulting firm. The company is headquartered
in Boston, USA, with offices in the UK, France, Germany, Japan, South
Korea, Taiwan, India and China. Visit
for more information.

1 Numbers are rounded.


Americas Contact:
Linda Sui / +1 617 614 0735 / [email protected]

EMEA Contact:
Neil Mawston / +44 1908 423 628 / [email protected]

Asia Contact:
Woody Oh / +44 1908 423 665 / [email protected]

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