SL Raw Virgin Hair Delivers a More Engaging Shopping Experience with Launch of Mobile App

The new SL Raw Virgin Hair® e-commerce mobile app is a part of the company’s strategy to provide an improved and user-friendly shopping experience

LOS ANGELES–(BUSINESS WIRE)–#beauty–SL Raw Virgin Hair®, a leading brand for high-quality human hair extensions, announced the launch of its first e-commerce app for iOS and Android devices. For the first time, shoppers will be able to bring their favorite hair store anywhere in the country through SL Raw Virgin Hair® mobile technology. The addition of this on-the-go hair extensions mobile app will be a game changer for weave hair lovers as it provides an advanced, easily accessible mobile technology platform to support their love for natural hair extensions with visuals.

SL Raw Virgin Hair® focuses on providing quality hair extensions for young entrepreneurs, world-travelers, and executives who enjoy the versatility and freedom of well-made weaves. As a highly successful e-commerce store, the SL Raw Virgin Hair mobile app gives customers an additional outlet to securely place and track their orders with a more user-friendly experience.

“We realized that a lot of our customers were shopping online from their phones and had to work through slow bandwidth/downloads in the process,” said LeAna McKnight, founder of SL Raw Virgin Hair®. “So, we wanted to give them a faster shopping experience with even more benefits with this new human hair extensions shopping app.”

The new app will make it easier for customers to make purchases, and offer them more value as part of their shopping experience. This also allows the SL Raw Virgin Hair team a chance to actively interact with customers and create more lasting relationships.

The SL Raw Virgin Hair extensions shopping app features:

  • New product alerts and exclusive deals. Customers can pre-order new wig releases or select to reserve out-of-stock items and keep track of their status in the app.
  • Instant alerts on restocks. Customers can keep track of preferred items and set push notification alerts so as not to miss out when next available.
  • Shop now, pay later options. SL Raw Virgin Hair’s new app gives users the flexibility of payment options that suits how they want to shop.
  • Easier and faster checkout process. SL Raw Virgin Hair’s mobile app provides a seamless shopping and checkout process that supports various payment methods.

SL Raw Virgin Hair® intends to continue transforming the hair industry’s customer experience, and the app is a catalyst for further innovative features and products from SL Raw Virgin Hair.

“The beauty of this app is that we will also be able to stay in touch with our customers, build our relationships, and offer even more value to those who enjoy our natural hair extensions,” said McKnight.

Hair lovers can download the app in the Apple store now or Android store now.

About SL Raw Virgin Hair

SL Raw Virgin Hair® is a fast-growing e-commerce brand for high-quality human hair extensions. Founded in 2009 by celebrity hairstylist LeAna McKnight, SL Raw Virgin Hair is one of few hair companies that produces its own hair extensions at the source. Since its launch, SL Raw Virgin Hair has expanded its line of products to include a variety of natural hair weft bundles, keratin i-tip hair, lace closures, and wigs. To learn more about SL Raw Virgin Hair, visit

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Melissa Fraizer

Manager & Public Relations

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