Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: DroneNews

Preorder at B&H Photo Video: Panasonic Announces S 100mm F2.8 Lumix Full Frame Macro Lens

NEW YORK–(BUSINESS WIRE)–#Apple–B&H is pleased to share that Panasonic has announced the Lumix S 100mm f/2.8 Macro Lens, leveraging advances in mechanical and optical design to create the smallest and lightest medium telephoto macro lens in its class.




The latest and longest of the Lumix S prime lenses, the Panasonic 100mm f/2.8 Macro lens offers versatility and high performance in a small, easy-to-carry form factor. The focal length makes it ideal for portraits, natural images with precise perspective, or, namely, macro close-ups, with an 8″ minimum focusing distance and life-size 1:1 maximum magnification ratio.

The Lumix S 100mm f/2.8 delivers crisp image sharpness while maintaining its compactness by incorporating three aspherical elements, two ultra extra-low dispersion elements, and one extra-low dispersion element. Additionally, this design greatly contributes to reducing chromatic and spherical aberrations.

Panasonic Lumix S 100mm f/2.8 Macro Lens https://www.bhphotovideo.com/c/product/1802181-REG/panasonic_s_e100_lumix_s_100mm_f_2_8.html

Key Features

  • Full-Frame | f/2.8 to f/22
  • Fast Macro Prime
  • Dual AF System: Linear & Stepping Motors
  • 1:1 Magnification, 8″ Minimum Focus
  • Two UED Elements, One ED Element
  • Three Aspherical Elements
  • 9-Bladed Circular Diaphragm
  • Dust- and Splash-Resistant Design

The advancements in lens design also benefit the lens’s focal performance. By controlling the two independent focusing groups of the double focus system, the lens achieves high-speed, high-precision AF control.

For videographers, the lens minimizes focus breathing while focus ring control allows for fixed or adjustable focus movement speeds. A new focus ring mechanism uses a giant magnetoresistance sensor for delicate manual focusing across the entirety of the focus range. The lens also supports a focus bracketing function, allowing photographers to capture images at multiple aperture settings with a single press of the shutter button.

Read and learn more about the Panasonic Lumix S 100mm F2.8 Macro Lens at B&H Explora https://www.bhphotovideo.com/explora/photography/news/panasonic-announces-the-compact-lumix-s-100mm-f28-macro-lens

About B&H Photo Video As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

Contacts

Henry Posner

B&H Photo Video

212-615-8820

https://www.bhphotovideo.com/

Staff

Recent Posts

Vmake Labs Adds Master Model and New Scenes for Cinematic Video Enhancement up to 8K

Vmake Labs introduces Master model, Studio and Portrait Pro for cinema-grade video restoration, realistic portraits…

3 hours ago

MUSIC IP HOLDINGS UNVEILS GROUNDBREAKING PATENT PORTFOLIO AND LICENSE FOR AI MUSIC CREATION, WITH UDIO and GRAI AS FIRST ADOPTERS

New patent framework enables responsible AI innovation, protecting artists and songwriters while supporting licensed AI…

3 hours ago

Wisycom Wireless and DPA Microphones Support Pope Leo XIV’s Visit to Spain

GRAN CANARIA, SPAIN, AUGUST 20, 2026 ― When hundreds of thousands of people gather to…

6 hours ago

NUGEN Audio Launches New Post and Producer Subscription Plans at IBC 2026

AMSTERDAM, AUGUST 20, 2026 ― NUGEN Audio announces the launch of its new Post Plan…

6 hours ago

QuickLink Showcases New 4K Capabilities Across StudioEdge™ and StudioCall™ at IBC 2026

AMSTERDAM, AUGUST 18, 2026 – QuickLink, a leading provider of award-winning video production and remote…

6 hours ago

DPA Microphones Appoints Raul Contreras as West Coast Regional Sales Manager

LONGMONT, COLORADO, AUGUST 11, 2026 ― DPA Microphones welcomes Raul Contreras as its new West…

6 hours ago