As more than half of parents worry that kids won’t enjoy school this year, Jell-O, Kraft Mac & Cheese, Capri Sun and Lunchables aim to bring play back to learning
CHICAGO & PITTSBURGH–(BUSINESS WIRE)–Summer encapsulates the very essence of childhood fun: friends, freedom, outdoor play, relaxed rules, and no homework. As post summer blues set in and kids return to the classroom, Kraft Heinz uncovered that more than half of parents in the U.S. worry that their kids won’t enjoy school this year and over 75 percent believe that more play in school would make their child more engaged. On a mission to make education fun and engaging, Kraft Heinz’s most beloved kids’ brands are getting into the book business with the launch of the new FUNdamental Textbooks.
Each book delivers an engaging ‘lesson’ on Jiggleometry (Jell-O), Nibbleomics (Kraft Mac & Cheese), Slurpstory (Capri Sun) and Stackonomy (Lunchables), while providing a delicious surprise snack via hollowed out pages featuring brands kids know and love. The book series was created to infuse excitement, engagement, and playfulness into learning, alleviating the fear from 75 percent of parents that think their kids feel that going back to school means the end of summer fun.
“At Kraft Heinz, we believe education can be a fun-filled adventure full of imagination and with our books, we aim to reignite the enthusiasm for learning,” said Anna James, Associate Brand Manager at The Kraft Heinz Company.
Starting today, the books will be available for parents at www.fundamentaltextbooks.com with no purchase necessary, while supplies last. For every book claimed, Kraft Heinz will donate $10 to First Book, a non-profit organization that works to remove barriers to education and level the playing field for kids in need so that every child has access to a quality education. In addition, Kraft Heinz is making a one-time donation of $50,000 to First Book.
To learn more, visit www.fundamentaltextbooks.com.
Online survey commissioned by Kraft Heinz consisting of 1,033 U.S. parents of kids ages 6-12, August 2023.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT FIRST BOOK
Education transforms lives. First Book is building a world where every child has access to a quality education. We work to remove barriers to education and level the playing field for kids in need. At the heart of our work are the 575,000 members of the First Book Network, the largest online community of educators and professionals dedicated to children in need across North America. This Network is the key to creating systemic change. We conduct research studies that aggregate their voices to identify barriers to equitable education and inform strategic solutions. To address their needs, we provide free and low-cost books, resources and access to leading experts. We use aggregated buying power to influence what is published or created to support this underserved community. Founded in Washington D.C. in 1992 as a nonprofit social enterprise, First Book is dedicated to eliminating barriers to learning and inspiring young minds. Learn more at firstbook.org and visit our award-winning eCommerce website at fbmarketplace.org.
ALISON BROD MARKETING + COMMUNICATIONS
THE KRAFT HEINZ COMPANY