BRN Group Will Be Led By CEO Dia Simms, Former Head of Combs Enterprises
NEW YORK–(BUSINESS WIRE)–#CannabisCulture–Today the founders of Green Growth Brands announced the launch of BRN Group, with former president of Combs Enterprises, Dia Simms, as CEO. A first of its kind, global brand management company, BRN Group will focus on building and managing cannabis brands, developing interactive and personalized e-commerce experiences, and providing relevant learning to inform and engage customers in this burgeoning market. The company will provide a suite of bespoke solutions and showcase brand partners on their online marketplace platform.
The brand made its global debut on September 27 in partnership with the Cannabis World Congress and Business Expo in Los Angeles at LA Live. The launch event, on the terrace of the GRAMMY Museum, was attended by industry insiders and fans of the brand including Ashlee Simpson Ross, Evan Ross, Jamie Chung, Rocsi Diaz and more.
BRN Group will provide clients a deep understanding of direct and digital distribution, complete marketplace management and a performance-driven platform that will meet the evolving needs of modern cannabis brands. The leadership team has long-established relationships in the entertainment industry, creating opportunities unlike anything available to companies today. Working with top distributors in the US and Canada, BRN Group’s partners will offer unparalleled sales coverage, retailer relationships and marketing for the growing variety of cannabis products.
To lead its digital innovation effort, BRN Group has partnered with Tyger Shark, which develops and manages global e-commerce operations for the Toronto Raptors, Toronto Maple Leafs, October’s Very Own, and Universal Pictures, bringing powerful expertise in interactive web design, online retail management, automation, augmented reality and native app development. Together, these capabilities will inspire a new and different approach to brand building, product development, and marketing.
“Now is the time for a revolution in the cannabis industry,” said Dia Simms, CEO of BRN Group. “We have the expertise to build brands that reflect the consumer we serve and serve the consumer where they shop. Our strength lies in our proven ability to transform products into legacy brands. We’re here to inspire brands to think bigger while helping expand the diversity of products, people and thinking in the industry.”
Prior to BRN Group, Simms was most recently named the first president of Combs Enterprises, the company created by mogul and music legend Sean “Diddy” Combs. In this role, Simms assumed all responsibility for the strategic direction of CÎROC Ultra Premium Vodka, DeLeon Tequila, Sean John fashion and fragrance brands, and Revolt TV, as well as oversaw in-house advertising agency Blue Flame. Her leadership at CÎROC helped fuel the brand to a retail value of more than $2 billion, selling over 16 million cases worldwide.
BRN Group was co-founded by Adam Arviv and Sean Posner. Arviv will serve as executive chairman.
“We set out to assemble a team that represents the best and brightest in the industry,” said Adam Arviv, executive chairman of BRN Group. “Dia’s experience with leading, global brands, particularly within CPG, spirits and retail industries, brings proven leadership and a diverse set of skills to the management and growth of cannabis brands. We are excited for what is to come for BRN Group under her leadership.”
About BRN Group:
Founded in 2019, BRN Group provides total brand management services including strategic brand planning, digital presence mapping, online and offline distribution. BRN Group combines decades of proven branding, digital and distribution expertise to form a differentiated platform in the global cannabis industry. BRN Group is based out of Toronto and New York and is privately held. For additional information on BRN Group Inc., please visit www.thebrngroup.com.
About Tyger Shark:
Since 2007, Tyger Shark has built a reputation for creating world-class online experiences & e-commerce storefronts for iconic brands including Universal Pictures, Toronto Raptors, October’s Very Own, Drake, Atlanta Hawks, Toronto Maple Leafs & Sony Pictures.
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