ICRAVE Announces Robert Ashton as COO

NEW YORK–(BUSINESS WIRE)–Miami and NYC-based innovation and design firm, ICRAVE, announced today that Robert Ashton will be the company’s new Chief Operating Officer. Having previously served as Executive Vice President of the Ian Schrager Company, Robert brings decades of professional, creative and business experience working in the design, hospitality and development industries.

“I am super inspired by the talent and opportunities ICRAVE has to offer. I am very motivated to build upon and strengthen the ICRAVE brand. We have a full range of design services and strategies that allows us to partner with our clients to achieve unique experiences and successful businesses,” said Ashton. “I look forward to refining our overall operations to ensure confidence and trust in new and existing client relationships.”

In his most recent role as Executive Vice President for the Ian Schrager Company, Robert Ashton was the Managing Director for the EDITION lifestyle hotels – in partnership with Marriott International – and was responsible for the management of all design and business matters. Robert oversaw the internal and external global design teams in the creation and implementation of twenty iconic properties including London, Miami, Times Square and Madison Park in New York, West Hollywood, Barcelona, Shanghai, Abu Dhabi, Tokyo, Reykjavik, Madrid and others.

Prior to joining the Ian Schrager Company, Robert served as Managing Principal of the Rockwellgroup where he directed, mentored and fostered a creative and successful business culture for a diverse group of forty-five architects, interior designers, animators and support staff.

Driven by over two decades of experience, ICRAVE is committed to converting ideas into experiences while being a leader in strategy, interior and experience design. The firm’s strategic partners use creative problem solving to reinvent businesses and brands.


ICRAVE is a leading design firm based in New York City and Miami that solves business challenges through strategy and design. Driven by two decades’ experience, ICRAVE’s interdisciplinary approach emphasizes innovation, thought leadership and immersive experience. Clients select ICRAVE as their design partner when challenged with blending physical, digital and service in a single setting to increase their commercial benefit. For that reason, the firm’s expertise and client base is wide-ranging: airports and air travel, hospitality and entertainment, mixed-use residential, and more. Recent projects include food halls like Mercado Little Spain and Starrett Lehigh, F&B schemes at Austin-Bergstrom International Airport, Boston Logan International Airport and Louis Armstrong New Orleans International Airport, and the Memorial Sloan Kettering David H. Koch Center for Cancer Care in Manhattan among others. For more information, visit www.icrave.com.


Elizabeth Wood


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