Hey Google! Welcome to Sonos.

Sonos adds the Google Assistant via a free software update on Sonos
in the United States; Additional countries to follow in July

SANTA BARBARA, Calif.–(BUSINESS WIRE)–Today Sonos (Nasdaq: SONO) brings the smart control of the Google
Assistant to Sonos’ brilliant sound experience. As the first to bring
multiple voice assistants to the same sound system, Sonos demonstrates
the power of an open, multi-partner platform that prioritizes choice for
customers. Use voice with the Google Assistant built-in to Sonos One or
Sonos Beam, or with a connected Google Home product to easily start a
song, queue a TV show, check the weather, and control the smart home.
The free software update will be available starting today in the United
States. Support in the UK, Germany, Canada, Australia, France, and The
Netherlands comes in July with additional countries to follow on a
rolling basis over the coming months.

“We value freedom of choice, empowering listeners to choose what they
want to listen to and how they want to control it. Adding voice, now
with the Google Assistant, has made that control even easier,” said
Patrick Spence, Sonos CEO. “We partnered with Google to build this
integration from the ground up, layering in the best of the Google
Assistant into the Sonos ecosystem of products and partners. Today we’re
the first company to have two voice assistants working concurrently on
the same system, a major milestone for the industry. We imagine a day
where we’ll have multiple voice assistants operating concurrently on the
same device, and we’re committed to making that happen as soon as

The Google Assistant is Sonos’ second built-in voice assistant.
Customers on Sonos will have the ability to choose an assistant for each
individual speaker, with multiple voice assistants on a single system.
With the Google Assistant on Beam in the living room and Alexa on the
Sonos One in the kitchen, start a song with the Google Assistant, ask
Alexa what’s playing, and vice versa.

Not just music and TV, Sonos will support the Google Assistant’s top
first party actions and features, including Continued Conversation,
Broadcast mode, and the ability to choose a different voice for the
assistant. Bringing the richness of the Google ecosystem and integration
within the smart home, the Google Assistant on Sonos also includes more
than one million actions from partner products. Additional features and
actions will be available through ongoing updates, bringing even more to
the Google Assistant experience on Sonos. At launch, customers will

  • System control. Built on Sonos’ open platform of products and
    partners, listeners can start a song using AirPlay from Apple Music,
    ask the Google Assistant to go to the next track, and turn the volume
    down in the Sonos App. In addition, just one supported voice-enabled
    device allows for customers to request music or content to be played
    on other Sonos speakers in the system (Play:1, for example).
  • Music, news, and radio. Request and control with voice from a
    growing list of streaming services, including: Spotify, YouTube Music,
    Google Play Music, Pandora, TIDAL, TuneIn, iHeartRadio and Deezer to
    start. Use voice to go to the next song, change the volume, or pause
    with all streaming services available on Sonos.
  • Easy control for TV with Sonos Beam. Turn on the TV with the
    Google Assistant using Beam’s HDMI ARC connection and CEC, switch from
    TV to music, and adjust the volume. Add a Chromecast Ultra to get
    additional features with voice for TV, including requesting specific
    shows or movies from streaming services.
  • Get answers, manage tasks and plans. Hear a daily brief, flight
    information or commute time, set alarms, timers, and pull up calendar
    appointments or get answers on weather, calculations, translations,
    sports, and more. This is all part of the Google ecosystem — ask
    Google Assistant for directions and have them sent directly to an
    Android phone.
  • Connect with Smart Home. Ask the Google Assistant on Sonos to
    adjust the temperature or turn on the light. At this time, there are
    more than 200 million devices in homes globally that work with the
    Google Assistant now on Sonos.

Sonos & the Google Assistant Present: The Brilliant Sound Experience
showcase the power of Sonos sound paired with the smart control of the
Google Assistant, Sonos and Google are delivering a series of
multi-sensory installations for the public in New York, June 7-9.
Featuring new music from 4AD artists The National and Holly Herndon,
alongside tracks curated by the iconic Beggars Group of labels (Rough
Trade, 4AD, XL, Matador and Young Turks), the Google Assistant on Sonos
will help visitors explore how sound works, how it layers into music,
and how music sparks emotion. Learn more and RSVP.

About Sonos

Sonos (Nasdaq: SONO) is one of the world’s leading sound experience
brands. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to the
content they love and allowing them to control it however they choose.
Known for delivering an unparalleled sound experience, thoughtful home
design aesthetic, simplicity of use and an open platform, Sonos makes
the breadth of audio content available to anyone. Sonos is headquartered
in Santa Barbara, California. Learn more at www.sonos.com.


For investors:
Michael Groeninger

Pete Pedersen

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