HawkSearch Wins Competitive Deal to Power Multi-Site B2B Search for Enterprise Wholesale Distributor

WOBURN, MA / ACCESS Newswire / May 7, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a large-scale enterprise wholesale distributor has selected HawkSearch to power search and product discovery across five sites on its OroCommerce platform. HawkSearch was selected over leading enterprise search providers following a competitive evaluation, chosen for its out-of-the-box B2B capabilities and multi-site architecture.

“This is exactly the kind of win that demonstrates HawkSearch’s competitive strength in enterprise B2B distribution,” said Ari Kahn, President and CEO of Bridgeline Digital. “When a large-scale wholesale distributor evaluates the leading search platforms and selects HawkSearch, it validates what we have built. Our out-of-the-box B2B capabilities, from multi-site management to entitlements and Unit of Measure normalization, are purpose-built for this environment in a way that generic search solutions simply cannot match.”

Built for the Complexity of Enterprise B2B Distribution

The distributor operates across multiple divisions and customer segments, each with distinct product catalogs and buying requirements. HawkSearch’s flexible multi-site architecture allows the organization to deliver tailored search experiences across each site while maintaining consistency and central control. With five sites in scope at launch and the potential to expand to eight, this engagement represents significant long-term growth opportunity for Bridgeline.

The implementation will include advanced capabilities including keyword management, entitlements, personalization, product recommendations, Unit of Measure functionality, and analytics to improve how customers find and interact with products across each site. The implementation will also include HawkSearch’s AI-powered Smart Search, a Unified Search feature pack that incorporates Image, Visual, and Concept Search, enabling buyers to find the right product through natural language, visual input, or cross-site search.

Purpose-Built for B2B Complexity

HawkSearch is purpose-built for the complex search requirements of enterprise B2B distributors, with native multi-site support, entitlements, Unit of Measure normalization, and AI-powered relevancy tuning that generic search solutions were not designed to deliver. This win reflects growing demand from enterprise distributors who require a platform that works out of the box for B2B, without the extensive customization that competing solutions require.

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline’s AI-powered search and product discovery platform, is purpose-built for the complex catalog needs of B2B distributors and manufacturers. To learn more, visit www.bridgeline.com.

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

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