Comcast Forms Multi-Year Partnership with San Francisco’s Chinese Chamber of Commerce to Sponsor Chinese New Year Festival & Parade

Long-Term Partnership with Chinese Chamber Further Demonstrates
Comcast’s Longstanding and Deep Commitment to the City’s Asian-American

SAN FRANCISCO–(BUSINESS WIRE)–Comcast’s California Region today announced that it has formed a
long-term partnership with the San Francisco Chinese Chamber of Commerce
and will be a procession-level sponsor of the 2019 Chinese New Year
Festival & Parade. This marks the first Comcast sponsorship of the
festival, which takes place Saturday, February 23.

“The new year brings new beginnings and Comcast could not be more
excited to form this new, long-term relationship with the Chinese
Chamber of Commerce,” said Elaine Barden, Vice President of Business
Development and Strategic Initiatives for Comcast in California.
“Comcast has always honored Asian-American communities and cultures
throughout San Francisco and the entire state of California. But this
new sponsorship of the Chinese New Year Festival and Parade – which
includes Comcast having a float in the parade for the first time – takes
that commitment to a whole new level.”

To commemorate the year of the Earth Pig, Comcast’s parade float will
reflect the traits of Connecting and Entertaining, which
are at the heart of what Comcast does every day – through gigabit speed
Xfinity broadband internet service, the breakthrough Xfinity X1 video
platform, innovative solutions from Comcast Business that go beyond
fast, and award winning NBCUniversal film and TV content. Joining the
Comcast procession will be the KIPP College Prep San Francisco Marching
Band and the San Francisco Police Lion Dance Group.

“When the opportunity opened up to bring a new procession-level sponsor
into the Chinese New Year Festival and Parade this year, we were
thrilled to have Comcast join us, not just for 2019, but with a
long-term commitment,” said Eddie Au, President, San Francisco Chinese
Chamber of Commerce. “That really speaks volumes about the importance
Comcast places on engaging with Asian-Americans in San Francisco. We are
looking forward to the excitement their involvement will generate and
can’t wait to see their innovative and creative new float.”

Comcast also announced that it will collaborate with singer and YouTube
star Jason
and model, dancer and actress Lucia
, an Asian-American celebrity “power couple.” The two will
participate alongside Comcast in various events during the Chinese
Chamber’s New Year festivities. They will be special guests of Comcast
at the Miss Chinatown USA Pageant, be featured on the Comcast float and
host another appearance at the Comcast booth during the Community Fair
on Feb. 23, from 9:00 a.m. to 4:30 p.m.

In addition, Comcast will partner with Asian-American Bay Area blogger
and digital content creator Virginia Duan from to be
Comcast’s guest blogger and content creator for the 2019 Chinese New
Year Festival & Parade festivities. Virginia will create original
content for Comcast’s
California blog
and and for @ComcastCA on Twitter
and @theMandarinmama on Twitter and Instagram.

Asian-Americans represent one of the biggest and fastest growing
segments of Comcast’s customer base in California. Comcast has
consistently brought innovative products, services, content and other
unique experiences to Asian-American audiences in California — from an extensive
array of international channels
and in-language programming on X1,
to offering unlimited long distance calling to China. Comcast also has
an ongoing partnership with Self-Help for the Elderly, which has served
seniors in San Francisco’s Chinatown community since 1966.

“As an Asian-American, I am delighted to have joined Comcast in time to
be a part of the 2019 Chinese New Year celebrations in the City,” said
Dillon Auyoung, who recently joined Comcast as the Director of
Government Affairs for San Francisco. “Since joining the company, I have
observed through both words and actions the way Comcast prioritizes
diversity and inclusion and seeks to meaningfully serve a wide range of
multicultural audiences. This new partnership with the Chinese Chamber
and the opportunity to participate in the Chinese New Year Festival &
Parade is such an ideal way to demonstrate how important Asian-American
communities are to us and I am so delighted that I can play a part in
all of our activities.”

To further
celebrate Chinese New Year
, Xfinity TV customers can also now access
thousands of hours of Asian and Asian American entertainment in one
curated destination via Xfinity On Demand. Xfinity
customers can also browse and navigate the experience with the X1
Voice Remote by saying “Asian American” and for the first time, online
content from streaming services KOCOWA, Hi-YAH!, and Amazon
Prime Video
are also included.

About the San Francisco Chinese Chamber of

Established in 1917, the San Francisco Chinese Chamber of Commerce’s
primary cause is to promote and develop Chinatown. The organization
strengthens and consolidates its ties with Chinese establishments,
promotes Chinese culture, and helps to improve China-US relations. The
Chinese Chamber of Commerce not only hosts such successful events as the
annual San Francisco Chinese New Year Parade and the Miss Chinatown
U.S.A. Pageant, but also supports city-wide urban development projects.

For more information please visit
or connect on social media by following @chineseparade on Facebook,
and Twitter.

About Comcast Business

Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed
Enterprise Solutions to help organizations of all sizes transform their
business. Powered by an advanced network, and backed by 24/7 customer
support, Comcast Business is one of the largest contributors to the
growth of Comcast Cable. Comcast Business is the nation’s largest cable
provider to small and mid-size businesses and has emerged as a force in
the Enterprise market; recognized over the last two years by leading
industry associations as one of the fastest growing providers of
Ethernet services.

For more information, call 866-429-3085 or visit
Follow on Twitter @ComcastBusiness and on other social media networks at

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology
company with three primary businesses: Comcast Cable, NBCUniversal, and
Sky. Comcast Cable is one of the United States’ largest video,
high-speed internet, and phone providers to residential customers under
the Xfinity brand, and also provides these services to businesses. It
also provides wireless and security and automation services to
residential customers under the Xfinity brand. NBCUniversal is global
and operates news, entertainment and sports cable networks, the NBC and
Telemundo broadcast networks, television production operations,
television station groups, Universal Pictures, and Universal Parks and
Resorts. Sky is one of Europe’s leading media and entertainment
companies, connecting customers to a broad range of video content
through its pay television services. It also provides communications
services, including residential high-speed internet, phone, and wireless
services. Sky operates the Sky News broadcast network and sports and
entertainment networks, produces original content, and has exclusive
content rights. Visit
for more information.


Joan Hammel

Adriana Arvizo

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