Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Sony is adding a new mid-range zoom option to its full-frame E-mount system: the FE 24-50mm f/2.8 G Lens. This shorter range allows the lens to be lightweight, compact, and fast with a constant f/2.8 aperture.
NEW YORK–(BUSINESS WIRE)–#Apple–ND B&H is pleased to announce the Sony FE 24-50mm f/2.8 G Lens. This compact and lightweight standard zoom offers a fast and constant f/2.8 aperture while maintaining a versatile and effective range of focal lengths suitable for everyday use.
Sony FE 24-50mm f/2.8 G Lens
https://www.bhphotovideo.com/c/product/1812335-REG/sony_fe_24_50mm_f_2_8_g.html
Key Features
As part of Sony’s G series of lenses, this full-frame offering is equipped with many of the brand’s latest optical technologies. The lens features extra-low dispersion and aspherical glass elements to combat many common aberrations as well as an 11-blade aperture for smooth bokeh. The lens can also achieve a 1:3 magnification ratio for close-up imaging.
Physically, the lens is designed for intuitive, tactile operation. There is a large focusing ring along with a physical aperture ring that can be de-clicked via a switch for smooth exposure changes during video. The lens also has a customizable focus hold button on the side. The FE 24-50mm f/2.8 G lens is designed to last with a moisture- and dust-resistant construction and a fluorine coating on the front element.
The Sony FE 24-50m f/2.8 G is an intriguing new addition to Sony’s mid-range zoom lineup and offers a very compelling option for everyday carry thanks to its fast aperture and compact design.
Learn more with B&H Explora
https://www.bhphotovideo.com/explora/videos/photography/sony-adds-compact-24-50mm-f28-g-lens-to-full-frame-lineup
YouTube First Look Video – Sony FE 24-50m f/2.8 G Lens
https://youtu.be/QPntOfud06M
About B&H Photo Video
As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.
Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.
When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.
Contacts
Henry Posner
B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/
HOUSTON, TX / ACCESS Newswire / February 7, 2026 / Entrepreneur and beauty industry professional…
BRADENTON, FL / ACCESS Newswire / February 7, 2026 / Full Value Van Lines issues…
PORT ST LUCIE, FL / ACCESS Newswire / February 7, 2026 / The UniFi Nerds,…
As global tensions rise, interest in precious metals has increased significantly. IRAEmpire has released its…
The Academy of Clinical Hypnotherapy, led by Robin Popowich, Registered and Board Certified Clinical Hypnotherapist,…
BRUSSELS, BE / ACCESS Newswire / February 7, 2026 / A new immersive exhibition has…