Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music

NativeWaves EXP Redefines the Fan Engagement Experience for Mobile, In-Venue and Home Entertainment

NativeWaves has announced the launch of NativeWaves EXP, a new offering that enhances today’s standard broadcast and streaming experience by giving audiences the chance to explore a wealth of additional content at their leisure in order to dive deeper into the action.

Powered by a dedicated low latency streaming platform coupled with a highly customizable experience framework, NativeWaves EXP enables deeper fan and audience engagement across numerous types of content, programming and live events. Viewers can choose an enhanced event-centric experience on smartphone, tablet or mirrored to the TV, offering additional camera angles, audio tracks, instant replays, social media integration etc. including full on-screen navigation.

In addition, NativeWaves EXP can be used and configured as a second screen experience. This complements the main TV screen by offering additional personalized content and data on the mobile screen – all perfectly synchronized to the main screen via the audio without requiring watermarking of the original broadcast audio signal. Driving this kind of real-time engagement enables new business models leveraging highly targeted advertising for incremental revenue streams.

Whether your audiences are following a favourite soccer player or Formula 1 driver or are in the crowd during a live event and longing for a close-up of their favourite musician, NativeWaves EXP will deliver more than they ever thought possible, inspiring them to explore new views and angles instantly and on demand. This all-encompassing experience allows audiences to maximize their enjoyment and be thoroughly immersed in the experience without being overwhelmed.

By combining the proven NativeWaves streaming platform with a new experience framework that allows broadcasters and streaming providers to easily integrate new features into their existing streaming offering, NativeWaves EXP addresses a gap in the strategy of these companies: Deciding whether to stay with an existing product that works but misses the market on new fan engagement experiences or to completely redevelop a new product represents a key problem of this time and NativeWaves EXP solves this problem.

The combination of the NativeWaves streaming platform with the new experience framework adds these much-needed new features while integrating with minimum friction. NativeWaves EXP is also a plan for the future. Adding next-generation AR/VR features or expanding the fan engagement experiences to different sports and events is already built into the architecture.

“There is no doubt that deepening the real-time fan and audience engagement experience is the next frontier for broadcasters and OTT services,” says Christof Haslauer, CEO and Co-Founder of NativeWaves. “With NativeWaves EXP, we are offering a simple and low-cost enhancement to the standard broadcast or streaming experiences available today. Events will appeal to a younger demographic in a completely new way by adding views and informational data that match today’s expectations – live or on demand.”

Haslauer adds that the seamless integration of NativeWaves’ solution across various viewing environments will make the label ‘powered by NativeWaves EXP’ an indispensable asset for entertainment events in the future.

“Simply ‘watching TV’ or ‘being there’ is no longer good enough because what audiences want is a personalized content-centric experience,” he says. “This is what drives engagement which in turn will ultimately strengthen subscriber retention and advertising growth.”

All these features can be seamlessly combined into a fan viewing experience offered by a sports team, a sports league, live event provider, broadcaster or streaming service without modifications to the existing service. To get the best experience, dedicated app integration is facilitated through an SDK that adds the NativeWaves EXP functionality to an existing look and feel.

NativeWaves EXP is available now for easy integration into existing broadcast and OTT streaming ecosystems featuring three options: NativeWaves Basic, Pro and Enterprise.
The Basic option includes a powerful and vastly improved low latency streaming experience that starts from an existing broadcast program feed and adds interactivity such as on-demand replays. This option is completely independent and incremental to existing distribution paths and instantly delivers new monetization opportunities such as banner ads, betting integration, affiliate marketing, ticketing, fantasy/gaming. Customers are usually up and running within one week (for web-based streaming) and can deploy NativeWaves EXP via a web-based experience on most common browsers and mobile platforms and/or via an SDK-based app integration.

The Pro option can deliver a multi-camera experience, allowing users to select camera angles on demand. The app can also be utilised as a second screen, using NativeWaves patented multi-screen sync technology to synchronise connected mobile devices to the main television.

NativeWaves EXP Enterprise allows customers to take full control of the integration and utilise the EXP features that they want in their own existing streaming app, leveraging NativeWaves shared libraries and engineering support.
Partners that have already deployed services using the NativeWaves experience include ProSiebenSat.1, Sport1 and Samsung Electronics in Germany, which are offering a variety of sports events such as the current seasons of the DTM, Bundesliga 2nd division and Korean K-League soccer, as well as the 2021 Concacaf Gold Cup and others. NativeWaves is also part of the IBC Media Fan Engagement Accelerator Project which aims to showcase remote production using 5G and delivering personalised viewing experiences to audiences in the stadium and at home.

For more information, video demonstrations and updates on where to experience NativeWaves EXP first-hand, please go to where you will also be able to request the NativeWaves EXP white paper.

About NativeWaves
NativeWaves provides broadcasters, OTT service providers and production companies with the tools to deliver the most interesting camera views from the action, supported by multiple audio feeds and up-to-the-minute data, all in perfect sync, to the viewers mobile device, delivering a personalized viewing experience like never before.


Recent Posts

Instacart alum joins in-store media outfit Looma

Andrey Vinogradsky will serve as Senior Vice President of Retail Operations DURHAM, N.C., Jan. 27,…

14 hours ago

Global Online Music Streaming Strategic Market Report 2023: Rise in Freemium Business Models by Online Music Streaming Services –

DUBLIN--(BUSINESS WIRE)--The "Online Music Streaming - Global Strategic Business Report" report has been added to…

14 hours ago

Syncro Launches Workflow for MSPs Podcast to Help Managed Service Providers Run Happier, Healthier Businesses

New bi-weekly show hosted by Jennifer Tribe, former host of Frankly MSP and Supercasters SEATTLE--(BUSINESS…

17 hours ago

Hyatt Announces Plans for Hyatt Regency Lahore DHA

The 94-room property is expected to open its doors in 2024 and will mark the…

20 hours ago


すでに1000社の顧客がプラットフォームを利用し、CYGNVS™は5500万ドルのシリーズA資金調達で事業を拡大へ 米カリフォルニア州ロスアルトス--(BUSINESS WIRE)--(ビジネスワイヤ) -- CYGNVSは本日、シリーズA資金調達で5500万ドルの資金提供を受け、ステルス状態から脱却したと発表しました。また、組織がサイバー危機に準備・対応できるように取り組む中で、接続(Connected)、自信(Confident)、管理(Control)、準拠(Compliant)を維持できるように特別設計された先駆的なガイド型サイバー危機プラットフォームについて明らかにしました。 グローバルセキュリティー顧問でニューヨーク・タイムズ紙ベストセラー「Future Crimes」の著者であるマーク・グッドマン氏は、次のように述べています。「サイバーセキュリティーにどれだけ費用をかけても、サイバー危機は回避できないため、世界中の組織はすべて、そのような事態に備え、計画する必要があります。効果のある対応は驚くほど複雑であり、被害者の大半はその場しのぎで対処しようとするため、失敗します。あらゆる組織のサイバーレジリエンスにとって、準備をし、練習済みの計画を用意しておくことは、極めて重要です。」 サイバー危機が発生した場合、準備と実践練習が大きな違いを生みます。「2022年データ侵害コスト報告書」のデータによると、より周到に準備と実践練習を行っていた組織は、平均138万ドルの直接費用を節減しています。 CYGNVS(CYber GuidaNce Virtual Spaceの略)は、組織がサイバー危機の前に、準備と実践練習を通じてリスクを低減し、ガイド型の迅速な対応によって、サイバー危機のコストと影響を軽減できるように支援します。 保険業界との提携 保険業界は、ビルのスプリンクラー・システムの導入を促進して火災リスクを大幅に低減しましたが、サイバー保険業界もサイバー危機の準備と対応に関する深い専門知識を有しています。 CYGNVSは、サイバー保険を提供する世界的大手AIGと提携しました。AIGは、何千件ものサイバー侵害に対応した経験に基づき、侵害への対応を最適化する上でのさまざまな重要課題を特定しました。これには、顧客によるエンドツーエンドの対応プロセス全体の把握、イベント発生後の安全な通信、侵害顧問やフォレンジック・コンサルタントなど、外部対応プロバイダーとの効果的で一貫性のある作業などがあります。AIGは、サイバー保険の請求解決における同社の経験、専門知識、ソートリーダーシップに基づいた助言を提供し、CYGNVSの要件作成を支援して、CYGNVSが世界中の組織の課題に対処できる堅牢なプラットフォームを開発できるようにしました。…

1 day ago