Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

WP Engine’s Award-Winning Documentary make|SHIFT Available Now on Apple TV and Other VOD Platforms

make|SHIFT Celebrates John Boiler, David Droga, Stephen Moy, PJ Pereira and 40+ Creatives Who Transformed Advertising Through Creative Technology

AUSTIN, Texas–(BUSINESS WIRE)–WP Engine, the world’s most trusted WordPress technology company, today announced the release of its feature-length, award-winning documentary make|SHIFT, which explores the history of modern advertising and the role that creative technology played in its evolution.


The documentary is widely available for purchase or rent today via most video-on-demand platforms, such as Apple TV, Google Play, iTunes, Vimeo, Vudu and YouTube. The film highlights the makers, agencies and brands who had the courage to adopt new technologies, test new business models, and in so doing drive the Internet forward. WP Engine worked with September Club, HeyLet’sGo! and Gravitas to create and distribute this feature-length film, directed by Casey Suchan.

“This film, about adaptability in the face of an ever-shifting digital landscape, celebrates the agency leaders who dared to say ‘yes’ to new technologies, and stretched our idea of what’s possible,” said Lisa Box, Senior Vice President and General Manager – Enterprise Business Unit at WP Engine. “We realized there was a need to tell this story given these pioneers led the change from an advertising world where you could pay for attention to one where you had to earn it. This need for digital creativity is even more relevant today as we look to exit the pandemic.”

make|SHIFT

From the heyday of TV advertising to the dawn of the Internet to the rise of the headless digital experience, make|SHIFT is a story about the agencies and makers behind some of the world’s most successful brands. WP Engine interviewed a range of agency founders and executives who helped advertising evolve from the “Mad Men” era of one-to-many advertising to a new age centered around the Internet where consumers have the power to determine how, when and where they connect with a brand.

As the advertising industry finds itself in a period of evolution, adaptation and, ultimately, rebirth, advertisers must again learn to harness technology to find new ways of earning the attention of audiences. The film’s portrayal of the scrappy determination that led agencies to revolutionary successes five, 10 and 20+ years ago we hope will inspire a new generation of leaders.

Agencies featured include 10up, 72andSunny, Active Theory, Barbarian, Crispin Porter Bogusky, Crowd Favorite, Digital Kitchen, Droga5, Elephant, Havas, Hello Monday, HUGE, Humanaut, Instrument, Johannes Leonardo, MediaMonks, Organic, Pereira O’Dell, Sid Lee USA, Unit9, The Venturous, The Webby Awards and Wieden+Kennedy. Agency founders in the documentary include Alex Bogusky (Crispin Porter Bogusky), John Boiler (72andSunny), David Droga (Droga5), Piero Frescobaldi (Unit9), Jake Goldman (10up), Justin Lewis (Instrument), David Littlejohn (Humanaut), Karim Marucci (Crowd Favorite), Nick Mountford (Active Theory), PJ Pereira (Pereira O’Dell), Nick Strada (The Venturous), Wesley ter Haar (MediaMonks) and many other industry leaders.

Please visit make|SHIFT, a film by WP Engine, for more information on where to rent or buy the documentary.

About WP Engine:

WP Engine, the world’s most trusted WordPress technology company, powers the freedom to create on WordPress. We provide the most relied upon and trusted brands and developer-centric WordPress products for companies and agencies of all sizes, including Atlas, Flywheel, Local and Genesis. Headquartered in Austin, Texas, WP Engine has offices in Brisbane, Australia; Kraków, Poland; Limerick, Ireland; London, England; Omaha, Nebraska and San Antonio, Texas. Read more at www.wpengine.com.

About Gravitas

Gravitas Ventures is an all rights independent film distributor – bringing you the movies you want in theaters and On Demand. As consumer habits evolve, Gravitas is a cutting edge 21st century independent film distributor with the ability to release a film in over a billion homes worldwide. Gravitas Ventures is a Red Arrow Studios company.

http://gravitasventures.com/

About September Club

September Club is a collective of editors, producers and directors who specialize in documentaries — from feature films to digital shorts & shows. Their work has regularly been featured at film festivals such as Sundance, Toronto, Venice and SXSW and has been produced in collaboration with clients such as Hulu, Live Nation, A&E Films, AppleTV+, BBC Films, CNN Films, Innerscope, ESPN Films and Netflix.

http://september.club/

Contacts

Eric Jones

press@wpengine.com

Staff

Recent Posts

Mac Admins Foundation Seeds Local Meetups, Brings in Renowned Subject Matter Experts

The Mac Admins Foundation and Fleet Device Management send experienced voices and rising stars from…

1 day ago

SAVANT Teams with Sunder Energy to Grow Sustainable Power Across the U.S. by Making Solar Smart

Sunder Energy, one of the largest sustainable energy sales and installation networks in the US,…

1 day ago

Roborock makes history with out-of-this-world video campaign

Adcetera's creative partnership with Roborock sends the S8 MaxV Ultra into space HOUSTON, Dec. 23,…

1 day ago

SiC-Based Power Electronics Market: Revolutionizing Automotive & EV/HEV Applications with 60% Market Share in Asia Pacific | Valuates Reports

BANGALORE, India, Dec. 23, 2024 /PRNewswire/ -- SiC Based Power Electronics Market is Segmented by…

1 day ago

WiMi Develops Quantum Error Mitigation Technology Based on Machine Learning

BEIJING, Dec. 23, 2024 /PRNewswire/ -- WiMi Hologram Cloud Inc. (NASDAQ: WiMi) ("WiMi" or the…

1 day ago

Perfect Corp. Acquires Fashion Tech Innovator Wannaby, Expanding Its Virtual Try-On Offering and Coverage in Luxury Fashion

The acquisition enables Perfect Corp. to extend its innovative technology into shoes, bags, and other…

1 day ago