WGTD-FM Creates Local Sports Revenue Stream with JVC ProHD Studio 4000S System

WAYNE, NJ – JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced WGTD-FM, a nonprofit radio station owned by Gateway Technical College in Kenosha, Wis., is using three GY‑HM250SP 4KCAM sports production streaming camcorders and a ProHD Studio 4000S sports production and streaming studio to produce coverage of local high school sports on Facebook Live. The station began using the new JVC system a few weeks into the 2018 football season, and produced this season’s first game on Aug. 23.

All coverage is streamed to Facebook Live in 720p, with the station rotating game coverage between several venues. For the upcoming football season, the production crew will be located in the press box at each field, with two cameras positioned in the “crow’s nest” outside the press box and the third on the field. The GY-HM250SPs are connected to the Studio 4000S via HD-SDI.

“The cameras are absolutely incredible,” said Troy McDonald, digital director and development specialist for the station. “They are lightweight and easy to use. The picture is so clear – people are impressed.”

In an effort to find a new revenue stream, the station decided to explore new ways to find an audience by covering Kenosha and Walworth County high school football and basketball. With its classical, jazz, and news programming, the radio station attracts an older audience that creates a challenging sales environment.

WGTD tested the idea using iPads as cameras that were wirelessly connected to a master iPad running iOS-based switcher software. The system relied on cellular service, so there were a lot of connectivity issues. “It was just not pretty,” admitted McDonald. “It’s a miracle we generated an audience to prove the concept.”

McDonald said the integrated replay system in the Studio 4000S was a huge selling point. A dedicated replay tab offers a preview of every camera, and allows the operator to easily produce slow-motion replays with dynamic camera switching and freeze frame options. “It lets us have that feature that heightens the drama and keeps viewers engaged,” he explained. “The software is so easy to use. It’s made a huge difference for us.”

With the previous system, football scorekeeping was done manually, and the crew did not even attempt to keep score for basketball. Now, game coverage includes lower-thirds with names and logos. The crew also brings a SportzCast Scorebot to every game, connects it to the scoreboard, and receives automatic scoring updates to the 4000S wirelessly.  “The graphics through the 4000S have added a whole other layer to what we do – and it’s great,” McDonald said.

WGTD covers one game per week during the regular season, plus playoffs. The station also partners with Indian Trail High School in Kenosha, which has a communications program, to coordinate paid student production crews. During the year, students also produce local commercials that run during breaks in the sports coverage. McDonald said the student crews gain valuable experience, while the local student athletes get recruiting footage that looks professional.

The first fully integrated Facebook Live professional camcorder in the industry, the GY-HM250SP includes an integrated 24x dynamic zoom lens with optical image stabilizer, integrated sports graphics, dual XLR audio inputs, and support for a variety of file formats and frame rates. Both the 4000S and the enhanced CONNECTED CAM Studio 6000S, a new six-input model that supports NDI® and SRT streaming protocols, feature include an integrated audio mixer, four layers of DSK, and production switcher with automated switching mode and choice of transitions.

ABOUT JVC PROFESSIONAL VIDEO
Headquartered in Wayne, New Jersey, JVC Professional Video is a division of JVCKENWOOD USA Corporation, a wholly-owned subsidiary of JVCKENWOOD Corporation. The company is a leading manufacturer and distributor of broadcast and professional video equipment, as well as D-ILA front projection systems. For more information, visit JVC’s website at http://pro.jvc.com or call (800) 582‑5825.