Vista Group Signs Enterprise Agreement with Odeon Cinemas Group – Europe’s Largest Cinema Operator

Vista Group solutions Vista Cinema, Movio Cinema, Cinema Intelligence
and movieXchange Film comprise a complete package to deploy to ODEON’s
UK and Ireland Cinemas

LONDON–(BUSINESS WIRE)–Vista Group International Ltd (NZX & ASX: VGL) is delighted to announce
it has signed an agreement with Odeon Cinemas Group (‘ODEON’) to deliver
solutions designed to transform guest journey engagement, influence and
insight for ODEON. The combination of Vista’s cinema management software
portfolio (‘Vista Cinema’), Movio Cinema big data analytics and
marketing, Cinema Intelligence film forecasting and MX Film – real-time
distribution of digital media assets – represents one of the most
comprehensive roll-outs of Vista’s solutions ever undertaken.

ODEON, Europe’s largest cinema operator, with more than 360 cinemas
located in 13 European countries, will deploy Vista across 120 cinema
sites in the UK and Ireland.

The close integrations that exist between the Vista Group products have
been recognised by ODEON as an opportunity to deploy a synergistic suite
of software technology across their circuit. This is an approach to
Vista deployments that will help ODEON meet their goals of providing an
exceptional guest experience, whilst optimising their business
operations via collaborative systems and homogeneity.

According to Odeon Cinemas Group CIO, Ian Chapple, “We’re delighted to
have selected Vista Group as a strategic partner to assist us in
transforming our guest experience at Odeon. We recognise the strength
and depth of the Vista proposition and the experience that they bring
will be key to helping us evolve our technology platforms and take the
business to another level.”

“Beginning 2019 in collaboration with ODEON is the best Christmas
present our team in EMEA could have wished for”, commented Mischa Kay,
Managing Director of Vista Cinema, EMEA. “Aside from the importance of
ODEON as a European powerhouse of exhibition, which adds to making our
new partnership a total privilege, is the opportunity that Vista has, to
excel in developing, managing and delivering cutting edge innovation
through new products and services that span Vista Group companies.”

Vista Group CEO, Kimbal Riley is equally thrilled: “Our agreement with
ODEON is a watershed moment for Vista Group”, he commented. “Our ability
to deploy a wide-ranging integrated set of solutions for ODEON is a
credit to the vision of our founders and to the capability of our teams
across the business who imagine, design, develop and deploy technologies
that delight our customers and enable the delight of their customers.”

The roll-out of the Vista solutions suite across ODEON UK and Ireland is
expected to commence later this year.

About Vista Group

Group International Ltd
(Vista Group) is a public company, founded
in New Zealand in the mid 1990’s and listed on both the New Zealand and
Australian stock exchanges in 2014 (NZX & ASX: VGL). The Group provides
software and additional technology solutions across the global film

Cinema management software is provided by founding company Vista
Entertainment Solutions (‘Vista Cinema’); Movio (the authority in
moviegoer data analytics), Veezi (cloud-based software for the
Independent Cinema Market), movieXchange (‘MX ‘ – connecting the movie
industry to simplify the supply of film media for promotion and the sale
of movie tickets), Maccs (film distribution software), Numero (box
office reporting software for film distributors and cinemas), Cinema
Intelligence (business intelligence solutions), Powster (creative studio
and marketing platform for movie studios) and Flicks (moviegoer ‘go to’
portal for movie information), provide an innovative range of
complementary products across additional film industry sectors, from
production and distribution, to cinema exhibition through to the
moviegoer experience.

Vista Group has offices located in New Zealand (Auckland HQ), Sydney,
Cape Town, London, the Netherlands, Romania, Shanghai, Beijing, Los
Angeles, and Mexico City.


About Odeon Cinemas Group

Odeon Cinemas Group is Europe’s largest cinema operator, with leading
positions and brands in the UK and Ireland, Spain, Italy, Sweden,
Finland, Estonia, Latvia and Lithuania; and a strong presence in Norway,
Germany and Portugal.

Odeon Cinemas Group is an AMC company; AMC is the largest movie
exhibition company in the U.S., in Europe and throughout the world with
more than 1,000 theatres and nearly 11,000 screens across the globe.

In Europe, Odeon Cinemas Group welcomes over 100 million guests each
year to enjoy great hospitality while watching the latest films and
entertainment in more than 360 cinemas and 2,900 screens. The Group is
proud to be at the forefront of innovation by investing in fully
reclining seats and offering a wide selection of food and beverage
choices to create the ultimate guest experience.

For more information visit


For Vista Group International/USA
Maggie Begley
Begley Communications, Los Angeles
Tel: +1 310 390.0101

For Vista Group International/UK
Samantha Woodman
Road, London
Tel: +44 (0) 203 189 1399

For Odeon Cinemas Group
Simon Soffe
Group Head of
Communications, Odeon Cinemas Group
Tel: +44 (0) 20 7766 1809

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