Tens Of Millions Of Prime Members Shopped Amazon’s Holiday Kick-Off Event, Ordering Items From Top-Selling Categories Like Apparel, Home, Toys, and Amazon Devices

Some of the best sellers from the Top 100 deals list were Macbook Air M1; Peloton Bike; Bose earbuds and headphones; Casper pillows and toppers; and Shark hair dryers, vacuums, and air purifiers

More than 8 million toys in the U.S., including from the Toys Gift Guide, sold during the 48-hour event, including from top brands like LEGO, Melissa & Doug, and Squishmallows

Members ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon kicked off holiday celebrations earlier than ever during Prime Early Access Sale. Prime members around the world purchased items across toys, home, beauty and personal care, apparel, and electronics. Some of the best sellers from the Top 100 deals list were Macbook Air M1; Peloton Bike; Bose earbuds and headphones; Casper pillows and toppers; and Shark hair dryers, vacuums, and air purifiers. Prime member favorites also included deals from must-have brands like Apple, Drybar, and Laneige, and from Amazon devices.

“Our Prime Early Access Sale was a great kickoff to the holidays, and the best part is that it’s only the beginning. Customers will find millions of must-have deals throughout the season that will help them continue to save money on gifts for loved ones,” said Doug Herrington, CEO of Amazon Worldwide Stores. “We know our employees, vendors, and selling partners show incredible dedication to delivering a great experience during the holidays, and we are grateful for their continued commitment to serving customers during this special time of the year.”

“Our game’s success is a testament to Amazon empowering unexpected entrepreneurs: two working moms who created a card game as a side hustle—which has ascended to a top seller in the Toys and Games category,” said Stacy Katz, co-creator of Not Parent Approved game. “Opportunities like Prime Early Access Sale have created a powerful boost to our business, as well as offering customers deep discounts and value. On the first day of the sale, we experienced a 500% increase in units sold!”

Prime Early Access Sale Trends

• Some of the best-selling categories worldwide were Apparel, Home, Toys, and Amazon devices.
• Some of the best-selling items in the U.S. included LANEIGE Lip Sleeping Mask, Apple AirPods (2nd Generation), Vital Proteins Collagen Peptides, and Crest 3D Whitestrips Professional Effects Teeth Whitening Strips.
• Some of the best-selling items from this year’s Toys Gift Guide and Toys We Love list included playsets, dolls, and toys from Barbie, Melissa & Doug, PAW Patrol, Magna-Tiles, and Squishmallows.
• Some of the best-selling items on Amazon worldwide were Echo, Fire TV, and Kindle devices.
• Prime members ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses.
• Some of the top holiday prep and décor items sold in the U.S. include wreaths, garlands, decorative lights, and Halloween costumes.

Holiday shopping on Amazon is just getting started. Customers will find savings throughout the holiday season, including Black Friday and Cyber Monday, on must-have brands across categories. Gifting inspiration is available now from Amazon’s wide selection of gift guides including Toys, Home, Fashion, Beauty, Electronics, and Customers’ Most Loved Gifts. Find more tips for shopping on Amazon this holiday season here.

Every Day Made Better with Prime

Prime delivers value for members through world-class customer service, exclusive savings, expansive selection, convenience, and quality digital entertainment for just $14.99 per month or $139 per year. In the U.S. that includes free, fast delivery on millions of items—including prescription medication, ultrafast grocery delivery and pickup, unlimited streaming of movies and series like The Lord of the Rings: The Rings of Power and live sports like Thursday Night Football with Prime Video, ad-free listening of 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music, free games with Prime Gaming, more than 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, and incredible savings with Prime Day. Members can also enjoy a free, one-year Grubhub+ membership trial valued at $9.99 per month—at no added cost to their Prime membership for the first 12 months. Anyone can join Prime or start a free 30-day trial at amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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