Synergy Blue Releases New Report on the State of Skill-Based Gaming

Report Explores the Role of Skill In A New Era of Gamers and Gambling

LONDON–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#casinoslt;/agt;–ICE Synergy
, the premier creator of skill-based games and platforms for an
emerging class of players, today released a new report showing the state
of adoption and expectation for skill-based games in casinos, and how
casinos believe the addition of skill and arcade-like components is
impacting how they navigate a changing landscape. The survey found that 70
percent of casinos say they have, plan to, or are considering adopting
skill-based games
, games with skill components, or games with
arcade-style play.

Synergy Blue surveyed executives from over 100 casinos about their
priorities, challenges, and the role they think skill-based games will
have in the future of casino gaming. The report, The State of
Skill-Based Games In A New Era of Gambling
, shows that casinos are
looking to skill as a way to increase playing time and expand player
demographic. Considering that casino slot gambling revenue has seen ups
and downs in recent years, casino operators are looking for new ways to
stay competitive, drive foot traffic, and keep their patrons engaged
once through their doors. But this is proving challenging because new
gamblers often spurn traditional casino games in favor of a more
entertaining, immersive experience.

“Competing in a landscape that’s growing more crowded all the time will
continue to require casinos to provide new experiences for gamblers, and
the emergence of skill-based games offers exactly that. But the newness
of skill-based games brings both exciting opportunity as well as
daunting challenges,” said Georg Washington, CEO of Synergy Blue.
“Because skill-based gaming is still in its early days, and without
comprehensive analysis of metrics, it’s difficult for some to give it
valuable floor space. We hope this report is a first step in
understanding what the forward path for adoption looks like and the
learning that can be culled from early adopters.”

Additional findings from the report include:

  • 50% of casinos said Gen X’ers, who are more financially established,
    are their target growth demographic over the next 5 years
  • The challenges respondents think skill-based games are solving:
    • 67% – appealing to a new generation of gamblers
    • 46% – increasing casino attractiveness through diverse product
  • Of those who have adopted skill-based games or games with skill/arcade
    components, the results so far include:
    • 81% say it provides a different player experience
    • 38% say it has added a unique marketing element for their property

The report highlights that future generations of gamers will
increasingly be more tech-savvy and digitally native. For instance, many
Gen X’ers are from the early video gaming generations, and are
accustomed to more engaging and immersive gaming experiences.

To download the full report, visit:

About Synergy Blue:

Synergy Blue provides skill-based games and platforms for an emerging
class of game players, allowing casino operators to offer a new
generation of entertainment with games that are certified and backed by
industry leading patents. The company’s HAWG® (Hybrid Arcade Wager-based
Gaming) platform blends GLI11-compliant, skill-based, Class II (coming
soon) and Class III gambling with the uninterrupted entertainment of
arcade-style play. Founded in 2013, the company is based in Palm Desert,
CA, and has games and software applications placed in six countries.


104 West on behalf of Synergy Blue
Alissa Bushnell

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