Strategy Analytics: Half the World Owns a Smartphone

BOSTON–(BUSINESS WIRE)–$aapl #oppoAccording to new research from Strategy Analytics, half the world’s entire population now owns a smartphone in June 2021. Some 4 billion people use a smartphone today. It has taken 27 years to reach this historic milestone.

Yiwen Wu, Senior Analyst at Strategy Analytics, said, “We estimate the global smartphone user base has risen dramatically from just 30k people in 1994 to 1.00 billion in 2012, and a record 3.95 billion today in June 2021. With an estimated 7.90 billion people in total on the planet in June 2021, it means 50% of the whole world now owns a smartphone. It has taken 27 years to reach this historic milestone.”

Linda Sui, Senior Director at Strategy Analytics, added, “The world’s first modern smartphone, IBM Simon, was launched commercially in the United States way back in 1994. This was followed by other famous models, such as the Nokia 9110 Communicator in 1998 and Ericsson R380 for Europe in 2000. Apple iPhone popularized the smartphone in 2007, while Google Android democratized the smartphone with an affordable software platform from 2008.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Half of humanity now owns a smartphone. The smartphone is the most successful computer of all time. Smartphones today are used by 4 billion people worldwide, from urban California to suburban China and rural Africa. Consumers and workers love the convenience, utility, and safety of having a connected computer in their pocket. Smartphones have become an essential daily tool. We predict 5 billion people will be using smartphones worldwide by 2030.”

The full report, Half the World Owns a Smartphone, is published by Strategy Analytics, details of which can be found here:

About Strategy Analytics

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit for more information.

1 Numbers are rounded. User base refers to the number of people of all ages who own and use an active smartphone.


Americas Contact:

Linda Sui / +1 617 614 0735 /

EMEA Contact:

Neil Mawston / +44 1908 423 628 /

Asia Contact:

Yiwen Wu / +44 1908 423 788 /

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