Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Samsung’s “Unfold Your World” Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards

Awards were presented following the ARF’s second annual Creative Effectiveness event.

NEW YORK–(BUSINESS WIRE)–The ARF (Advertising Research Foundation) today announced Samsung’s “Unfold Your World: Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse” campaign has been selected as the Grand Winner of the 2023 ARF David Ogilvy Awards. Samsung’s campaign was also recognized as the Gold winner in the Best Brand Transformation and Electronics and Tech categories.


“Every submission for this year’s award was exceptional, with each one embodying the spirit and creativity of David Ogilvy,” said Scott McDonald, PhD., president and CEO at the ARF. “Samsung’s campaign fully personified this vision, and the jury was especially impressed with the thoroughness and follow through pulled from academic and behavioral research. The connection between data and creative was obvious, and they truly captured consumer attention in a competitive category.”

The ARF also recognized Gold, Silver and Bronze award recipients for their achievements in research-driven advertising. Gold winners include:

  • Automotive: Toyota
  • Best Consumer Experience: Kellanova Cheez-It
  • Business-to-Business: IBM
  • Financial Services & Insurance: Chase Freedom Unlimited/JPMorgan Chase
  • Food: Campbell’s Chunky
  • Multicultural: Procter & Gamble, Old Spice
  • Retail & Restaurants: CVS Health

The 2023 ARF David Ogilvy Awards were presented after the ARF’s second annual Creative Effectiveness event, which explored the perspectives, theories, and resources being employed to develop and measure creative. The ARF’s CMO Great Mind Award Winner was also announced at Creative Effectiveness: Linda Lee, SVP, CMO, Meals & Beverages at Campbell Soup Company, for her use of insights and data analytics to drive growth, brand value, and better consumer experience.

To learn more about the Awards or to see the full list of winners, visit: https://thearf.org/2023-arf-david-ogilvy-award-winners/

About The ARF

Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has more than 400 members from leading brand advertisers, agencies, research firms and media-tech companies. For more information, visit www.thearf.org.

Contacts

Sara Serbanoiu

sserbanoiu@daddibrand.com

Staff

Recent Posts

Adobe Expands Generative AI Offerings Delivering New Firefly App with Industry’s First Commercially Safe Video Model

New Firefly plan offerings unlock full power of the new Firefly app — the most…

1 hour ago

Zola and Schaaf Celebrate Modern Love with Film and Original Art Installation For Valentine’s Day

The leading wedding planning platform and women-owned ad agency partner to bring to life the…

7 hours ago

Raynault VFX and Stability AI Join the Academy Software Foundation

LOS ANGELES, Feb. 12, 2025 /PRNewswire/ -- The Academy Software Foundation is pleased to welcome two…

8 hours ago

Celebrate Valentine’s Day with HitPaw Edimakor: Share Love Through Stunning Video Creations

NEW YORK, Feb. 12, 2025 /PRNewswire/ -- HitPaw Edimakor, the leading AI-powered video editing software, announces its…

8 hours ago

T-Mobile, MeetMo, and NantStudios Win Prestigious 2025 Lumiere Award for Revolutionary Las Vegas Grand Prix Formula One Fan Experience.

LOS ANGELES, Feb. 12, 2025 /PRNewswire/ -- A groundbreaking immersive video experience for fans at…

8 hours ago

Perfect Corp. to Announce Financial Results for the Full Year of 2024 on February 26, 2025

NEW YORK--(BUSINESS WIRE)--Perfect Corp. (NYSE: PERF) (“Perfect” or the “Company”), a global leader in providing…

21 hours ago