Roku Launches Roku Express in Brazil

Affordable streaming player arrives in stores in upcoming weeks at R$349.90

SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (NASDAQ: ROKU), the No. 1 TV streaming platform in the United States*, today announced the launch of Roku Express, the company’s first streaming device in Brazil. The Roku Express transforms most traditional TVs into a better Smart TV and is expected to be available in stores in the upcoming weeks at an average starting price of R$349.90.

“We’re thrilled to launch the first Roku streaming player in Brazil,” said Arthur van Rest, vice president of international at Roku. “We entered Brazil in January with the AOC Roku TV and are thrilled to expand our product offering with the Roku Express, which will bring an affordable streaming experience to even more consumers in Brazil.”

The Roku Express can be connected to most traditional TVs via HDMI to convert it into a smart TV with Roku’s operating system, offering consumers an intuitive home screen and access to 100,000+ movies and TV episodes via thousands of free and paid streaming channels.

The Roku Express is a small, yet powerful HD streaming device with a sleek form factor that is designed to blend in when connected to a TV. Setup is simple and it can be fully powered by most televisions which reduces the clutter of cables.

Additional Roku Express features and accessories include:

  • Easy and smooth HD and Full HD streaming
  • High-Speed HDMI® Cable
  • Free Roku mobile app for private listening and more, available on both Android and iOS devices
  • Roku Search to easily discover something great to watch by searching by title or actor to find shows or movies to watch
  • A simple remote control to navigate streaming channels along with shortcut buttons to popular channels
  • Automatic software updates to receive new streaming channels and features automatically without lifting a finger

The Roku platform offers a streaming line-up with thousands of movies and TV episodes across 5,000 streaming channels for Brazil available in the Roku Channel Store. Consumers can access the streaming channels directly from the home screen of their Roku device. Popular channels include Netflix, Globoplay, HBO GO, Prime Video and Apple TV+. The company recently announced the arrival of cinema hub Telecine and Vix, a new free channel offering popular movies and TV series. In addition, users can enjoy music on Spotify and kids’ entertainment on channels such as PlayKids, BabyFirst and LooLoo Kids.

*by hours streamed. Source: Kantar Roku Streaming Leadership Study, May 2020

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models and Roku streaming players are available in select countries around the world through direct retail sales and licensing arrangements with TV brands and service operators. Roku audio products are available in the US. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the opportunities, benefits and impact of the launch of Roku Express in Brazil, the availability, pricing, and features of the Roku Express, and the features, benefits and reach of the Roku platform in Brazil. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.


U.S. Media

Tricia Mifsud

LatAm Media

Gretel Perera


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