PRSA-NY Announces 2021 Big Apple Awards Winners at The Edison Ballroom

Diffusion PR, Edelman, HUNTER, and WPP, among those agencies honored at the 34th annual PR industry awards

NEW YORK–(BUSINESS WIRE)–#2021BigAppleAwards–The New York Chapter of the Public Relations Society of America (PRSA-NY) last night announced the winners of the 2021 Big Apple Awards, a prestigious, annual awards program honoring outstanding PR campaigns and projects developed or implemented across the United States. The winners were announced at an awards gala held at the Edison Ballroom in Manhattan on September 28, 2021.

Honored at the event were the Big Apple Award winners and Honorable Mention recipients, the 15 Under 35 Award Winners, and the PRSA-NY Chapter’s Individual Award recipients including the PRSA-NY Excellence in Mentoring Award, the John W. Hill Award and the PRSA-NY President’s Award which is named by the Chapter’s President.

“After a challenging year for many, it was great to convene our PR industry colleagues together in the same room to celebrate the outstanding achievements of PR practitioners at the Big Apple Awards,” said Andrew Graham, President of PRSA-NY. “Last night’s awards showcased the best of our industry and reinforced the important role public relations and communications plays in shaping our society. Congratulations to all our Big Apple Award winners.”

“It was a thrill for our PRSA-NY members to come together with their peers and enjoy an evening celebrating the excellent work of public relations practitioners over the past year,” said Casey Sheets, Director, 2021 Big Apple Awards. “I extend my thanks to the incredible sponsors, speakers and volunteers that joined PRSA-NY for this memorable occasion.”

The 2021 Big Apple Awards marks a return to an in-person event, following the virtual-four day experience for the 2020 Big Apple Awards. Last night’s event was hosted by Kendis Gibson, MSNBC Morning News Anchor and Loreal Torres, Chief People Officer at Vested, who announced the award categories throughout the evening.

This year, 115 entries were evaluated by diverse teams of senior-level communications practitioners representing a broad range of disciplines and expertise. More than 75 judges reviewed and scored the entries using an online portal and then convened on Zoom for roundtable deliberations to ultimately determine the winners.

For more information about PRSA-NY’s upcoming events, mentorship program, jobs boards, volunteer opportunities, sponsorship opportunities, and for membership details, go to prsany.org.

BIG APPLE AWARDS 2021 WINNERS

PRSA-NY CHAPTER INDIVIDUAL AWARDS

RECIPIENT – JOHN W. HILL AWARD

Helio Fred Garcia

Executive Director, Logos Institute for Crisis Management & Executive Leadership + Columbia University.

RECIPIENT – THE PRSA-NY AWARD FOR MENTORING EXCELLENCE

Sandra Fathi

Chief Strategy Officer, Gregory, FCA

RECIPIENT – THE PRSA-NY PRESIDENT’S AWARD

Kate Ryan

Managing Director, US, Diffusion PR

RECIPIENT – THE HAROLD BURSON AWARD, SPONSORED BY BCW

Joe Cohen

Chief Marketing and Communications Officer, AXIS

CCNY – PRSA-NY – ART STEVENS SCHOLARSHIP RECIPIENT

Madelyn de los Santos

Ad/PR Senior, CCNY | CCNY PRSSA President

BEST-OF THE CAMPAIGN AWARDS

RECIPIENT – BEST OF THE BEST

Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape

Momentum Communications Group & Teaching Matters

RECIPIENT – BEST USE OF RESEARCH, MEASUREMENT & EVALUATION

COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church

The TASC Group & United Way of New York City

RECIPIENT – BEST BUSINESS / CAMPAIGN OUTCOME

Empowering New Yorkers to Fight Food Waste One App Download at a Time

360 PR+ & Too Good to Go

RECIPIENT – BEST IN-HOUSE TEAM – HEALTH

Quest Diagnostics

REPUTATION & BRAND MANAGEMENT GROUP

Reputation / Brand Management & Brand Engagement, Integrated Communications, and Spotlight: Brand Engagement

RECIPIENT

Protecting Reputation, Launching Innovations and Keeping Patients Safe During the COVID-19 Pandemic

Quest Diagnostics

RECIPIENT

Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape

Momentum Communications Group

RECIPIENT

A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.

Butler Associates, LLC, Public Relations

HONORABLE MENTION

Entenmann’s Gives Healthcare Heroes a “Standing Doughnation”

Coyne Public Relations

RECIPIENT

Scotch-Brite™ Brand Holiday Gift Guide

HUNTER

RECIPIENT

NCSOLUTIONS Leverages Toilet Paper & Sanitizer Shortages to Calm and Inform CPG Industry

Feintuch Communications

RECIPIENT

Scotch Painter’s Tape Paints It Forward

HUNTER

HONORABLE MENTION

TABASCO® Brand Celebrates Family Meal

HUNTER

EVENTS & OBSERVANCES GROUP

Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)

RECIPIENT

Giant Red Kettle

Rosica Communications

RECIPIENT

R&F Delivers Holiday Elves

Diffusion PR

RECIPIENT

Mucinex Shows People How Getting “Back to Normal is Up to You” with COVID-19 PSA Campaign

Legend

HONORABLE MENTION

Etch A Sketch Shakes Up a Celebration of 60 Years

Coyne Public Relations

RECIPIENT

Where There’s a Wheel, there’s a Way: The 38th Annual Shell Rotella SuperRigs Goes Virtual

Coyne Public Relations

PUBLIC SERVICE / PUBLIC AFFAIRS GROUP

Public Service, Public Affairs

RECIPIENT

Communities Matter: Bringing “GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families” to the Masses

Coyne Public Relations

HONORABLE MENTION

Elevating a Mission in the Name of the Next Seven Generations

Allison+Partners

HONORABLE MENTION

Mucinex Shows People How Getting “Back to Normal is Up to You” with COVID-19 PSA Campaign

Legend

HONORABLE MENTION

A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.

Butler Associates, LLC, Public Relations

RECIPIENT

COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church

The TASC Group

HONORABLE MENTION

Father’s Day Taken

Edelman

RECIPIENT

Sparking A Dialogue of Hope: Elevating the Trevor Project’s 2020 National Survey on LGBTQ Youth Mental Health

GCI Health

RECIPIENT

When Cancer Grows Old

GCI Health

CONSUMER MARKETING GROUP

Marketing Consumer Products, Marketing Consumer Services, Best use of Influencers

RECIPIENT

Fueling Extraordinary Rx Lift for a Chronic Disease Brand

GCI Health

HONORABLE MENTION

Robitussin Enlists Famed Coach to Cheer America on to Good Health

Coyne Public Relations

RECIPIENT

Coyne Shines a Light on Philips Hue in 2020

Coyne Public Relations

RECIPIENT

ChapStick® Transcends Event Expectations Amidst Global Pandemic

Coyne Public Relations

RECIPIENT

How The Hershey Company Saved Halloween

Zeno Group & FleishmanHillard

RECIPIENT

PEEPS® Makes a Triumphant Return to Shelves for Easter

Coyne Public Relations

HONORABLE MENTION

Scotch-Brite™ Brand Holiday Gift Guide

HUNTER

RECIPIENT

Boosting Burrow’s Bottom Line Through Strategic Media Targeting

Diffusion PR

HONORABLE MENTION

Boosting Burrow’s Bottom Line Through Strategic Media Targeting

Diffusion PR

RECIPIENT

Crook & Marker Brews Up Buzz with TasteMask

Coyne Public Relations

RECIPIENT

America’s First Direct-to-Consumer COVID-19 Antibody Testing Service

Quest Diagnostics

RECIPIENT

Empowering New Yorkers to Fight Food Waste One App Download at a Time

360PR+

RECIPIENT

Chase Southwest Airlines Honeymoons for Heroes Campaign

FleishmanHillard

RECIPIENT

Lifting Ski House Bookings During a Tough Travel Season

360PR+

RECIPIENT

America’s First Direct-to-Consumer COVID-19 Antibody Testing Service

Quest Diagnostics

HONORABLE MENTION

Lifting Ski House Bookings During a Tough Travel Season

360PR+

HONORABLE MENTION

MUICNEX® Changes the OTC Landscape by Going DTC

Legend

RECIPIENT

Walgreens #DefendYourCrew Flu Shot Campaign

WPP

RECIPIENT

America Runs on Post Dunkin’ Cereals

Carmichael Lynch Relate

BUSINESS-TO-BUSINESS GROUP

Marketing Business-to-business, Global Communications, Crisis Communications & Issues Management, Internal Communications, Investor Relations, Annual Reports, Legal Marketing & Communications

RECIPIENT

Elevating Brand Awareness of Alliantgroup Through Strategic Thought Leadership

Diffusion PR

RECIPIENT

NCSOLUTIONS Leverages Toilet Paper & Sanitizer Shortages to Calm and Inform CPG Industry

Feintuch Communications

HONORABLE MENTION

#BeCyberSmart — National Cybersecurity Alliance with Crenshaw Communications

Crenshaw Communications

RECIPIENT

Informa Pharma Intelligence Response to COVID-19

Diffusion PR

RECIPIENT

‘Using Communications to Strengthen Reputation, Promote Innovation and Keep Employees Informed and Safe During the COVID-19 Pandemic’

Quest Diagnostics

HONORABLE MENTION

A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.

Butler Associates, LLC, Public Relations

RECIPIENT

When a Coughing Video Goes Viral During a Pandemic: How Proactive Issues Management Mitigated Reputational Issues

Weill Cornell Medicine

RECIPIENT

BMS for Community

GCI Health

HONORABLE MENTION

Using Communications to Keep Employees Informed and Safe During the COVID-19 Pandemic

Quest Diagnostics

TARGETED MARKETING GROUP

Targeted Marketing about Gender, Targeted Marketing to Millennials, Targeted Marketing to Baby Boomers, Marketing Targeted Specifically to Animal Care, Multicultural Public Relations, Targeted Marketing: Additional Multicultural Campaigns

RECIPIENT

No Is Beautiful x Once Upon a NO

Golin

RECIPIENT

STONYFIELD ORGANIC GOES TO THE DOGS Raising the Bar for Outdoor Spaces that are Safer for Pets and their Families

360PR+

RECIPIENT

COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church

The TASC Group

HONORABLE MENTION

Father’s Day Taken

Edelman

CORPORATE SOCIAL RESPONSIBILITY GROUP

Corporate Social Responsibility, Community Relations

RECIPIENT

Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Peppercomm

RECIPIENT

Empowering New Yorkers to Fight Food Waste One App Download at a Time

360PR+

HONORABLE MENTION

STONYFIELD ORGANIC GOES TO THE DOGS Raising the Bar for Outdoor Spaces that are Safer for Pets and their Families

360PR+

MEDIA RELATIONS & CONTENT MARKETING GROUP

Spotlight Categories: Content Marketing, Digital Media, Video, Blogs or Microsite, Podcasts, Experiential Marketing, Media Relations, Websites, Analytics, The Next Big Tech Thing: Innovative Technological Approaches to Execution

RECIPIENT

#MakeMilkMoments Digital Media Campaign

Pollock Communications

RECIPIENT

Interviews with Zinaejah

Germinder & Associates, Inc.

RECIPIENT

Worldwide Headquarters of Play

Coyne Public Relations

HONORABLE MENTION

Benjamin Moore Color of the Year 2021 Announcement

HUNTER

RECIPIENT

Chicco “Log-on for Car Seat Safety” Livestream

360 Public Relations

RECIPIENT

Survivorship Today: What It’s Like to Live with Cancer

GCI Health

HONORABLE MENTION

Positioning Shopify as a Commerce Leader

Allison+Partners

RECIPIENT

The COVID Slide: Measuring and Mitigating the Impact of the COVID Crisis on Student Achievement

Zer0 to 5ive

RECIPIENT

Walgreens Unveils Efforts to Support COVID-19 Vaccinations to High Priority Populations

WPP

RECIPIENT

Building Brighter Futures Together – YouthBuild Website Redesign

Goodfuse

About PRSA-NY

The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations Chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.

Contacts

Sabrina Browne, VP of Marketing, PRSA-NY

sbrownepr@gmail.com
646-389-2620