PRSA-NY Announces 2021 Big Apple Awards Winners at The Edison Ballroom
Diffusion PR, Edelman, HUNTER, and WPP, among those agencies honored at the 34th annual PR industry awards
NEW YORK–(BUSINESS WIRE)–#2021BigAppleAwards–The New York Chapter of the Public Relations Society of America (PRSA-NY) last night announced the winners of the 2021 Big Apple Awards, a prestigious, annual awards program honoring outstanding PR campaigns and projects developed or implemented across the United States. The winners were announced at an awards gala held at the Edison Ballroom in Manhattan on September 28, 2021.
Honored at the event were the Big Apple Award winners and Honorable Mention recipients, the 15 Under 35 Award Winners, and the PRSA-NY Chapter’s Individual Award recipients including the PRSA-NY Excellence in Mentoring Award, the John W. Hill Award and the PRSA-NY President’s Award which is named by the Chapter’s President.
“After a challenging year for many, it was great to convene our PR industry colleagues together in the same room to celebrate the outstanding achievements of PR practitioners at the Big Apple Awards,” said Andrew Graham, President of PRSA-NY. “Last night’s awards showcased the best of our industry and reinforced the important role public relations and communications plays in shaping our society. Congratulations to all our Big Apple Award winners.”
“It was a thrill for our PRSA-NY members to come together with their peers and enjoy an evening celebrating the excellent work of public relations practitioners over the past year,” said Casey Sheets, Director, 2021 Big Apple Awards. “I extend my thanks to the incredible sponsors, speakers and volunteers that joined PRSA-NY for this memorable occasion.”
The 2021 Big Apple Awards marks a return to an in-person event, following the virtual-four day experience for the 2020 Big Apple Awards. Last night’s event was hosted by Kendis Gibson, MSNBC Morning News Anchor and Loreal Torres, Chief People Officer at Vested, who announced the award categories throughout the evening.
This year, 115 entries were evaluated by diverse teams of senior-level communications practitioners representing a broad range of disciplines and expertise. More than 75 judges reviewed and scored the entries using an online portal and then convened on Zoom for roundtable deliberations to ultimately determine the winners.
For more information about PRSA-NY’s upcoming events, mentorship program, jobs boards, volunteer opportunities, sponsorship opportunities, and for membership details, go to prsany.org.
BIG APPLE AWARDS 2021 WINNERS
PRSA-NY CHAPTER INDIVIDUAL AWARDS
RECIPIENT – JOHN W. HILL AWARD
Helio Fred Garcia
Executive Director, Logos Institute for Crisis Management & Executive Leadership + Columbia University.
RECIPIENT – THE PRSA-NY AWARD FOR MENTORING EXCELLENCE
Sandra Fathi
Chief Strategy Officer, Gregory, FCA
RECIPIENT – THE PRSA-NY PRESIDENT’S AWARD
Kate Ryan
Managing Director, US, Diffusion PR
RECIPIENT – THE HAROLD BURSON AWARD, SPONSORED BY BCW
Joe Cohen
Chief Marketing and Communications Officer, AXIS
CCNY – PRSA-NY – ART STEVENS SCHOLARSHIP RECIPIENT
Madelyn de los Santos
Ad/PR Senior, CCNY | CCNY PRSSA President
BEST-OF THE CAMPAIGN AWARDS
RECIPIENT – BEST OF THE BEST
Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape
Momentum Communications Group & Teaching Matters
RECIPIENT – BEST USE OF RESEARCH, MEASUREMENT & EVALUATION
COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church
The TASC Group & United Way of New York City
RECIPIENT – BEST BUSINESS / CAMPAIGN OUTCOME
Empowering New Yorkers to Fight Food Waste One App Download at a Time
360 PR+ & Too Good to Go
RECIPIENT – BEST IN-HOUSE TEAM – HEALTH
Quest Diagnostics
REPUTATION & BRAND MANAGEMENT GROUP
Reputation / Brand Management & Brand Engagement, Integrated Communications, and Spotlight: Brand Engagement
RECIPIENT
Protecting Reputation, Launching Innovations and Keeping Patients Safe During the COVID-19 Pandemic
Quest Diagnostics
RECIPIENT
Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape
Momentum Communications Group
RECIPIENT
A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.
Butler Associates, LLC, Public Relations
HONORABLE MENTION
Entenmann’s Gives Healthcare Heroes a “Standing Doughnation”
Coyne Public Relations
RECIPIENT
Scotch-Brite™ Brand Holiday Gift Guide
HUNTER
RECIPIENT
NCSOLUTIONS Leverages Toilet Paper & Sanitizer Shortages to Calm and Inform CPG Industry
Feintuch Communications
RECIPIENT
Scotch Painter’s Tape Paints It Forward
HUNTER
HONORABLE MENTION
TABASCO® Brand Celebrates Family Meal
HUNTER
EVENTS & OBSERVANCES GROUP
Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)
RECIPIENT
Giant Red Kettle
Rosica Communications
RECIPIENT
R&F Delivers Holiday Elves
Diffusion PR
RECIPIENT
Mucinex Shows People How Getting “Back to Normal is Up to You” with COVID-19 PSA Campaign
Legend
HONORABLE MENTION
Etch A Sketch Shakes Up a Celebration of 60 Years
Coyne Public Relations
RECIPIENT
Where There’s a Wheel, there’s a Way: The 38th Annual Shell Rotella SuperRigs Goes Virtual
Coyne Public Relations
PUBLIC SERVICE / PUBLIC AFFAIRS GROUP
Public Service, Public Affairs
RECIPIENT
Communities Matter: Bringing “GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families” to the Masses
Coyne Public Relations
HONORABLE MENTION
Elevating a Mission in the Name of the Next Seven Generations
Allison+Partners
HONORABLE MENTION
Mucinex Shows People How Getting “Back to Normal is Up to You” with COVID-19 PSA Campaign
Legend
HONORABLE MENTION
A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.
Butler Associates, LLC, Public Relations
RECIPIENT
COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church
The TASC Group
HONORABLE MENTION
Father’s Day Taken
Edelman
RECIPIENT
Sparking A Dialogue of Hope: Elevating the Trevor Project’s 2020 National Survey on LGBTQ Youth Mental Health
GCI Health
RECIPIENT
When Cancer Grows Old
GCI Health
CONSUMER MARKETING GROUP
Marketing Consumer Products, Marketing Consumer Services, Best use of Influencers
RECIPIENT
Fueling Extraordinary Rx Lift for a Chronic Disease Brand
GCI Health
HONORABLE MENTION
Robitussin Enlists Famed Coach to Cheer America on to Good Health
Coyne Public Relations
RECIPIENT
Coyne Shines a Light on Philips Hue in 2020
Coyne Public Relations
RECIPIENT
ChapStick® Transcends Event Expectations Amidst Global Pandemic
Coyne Public Relations
RECIPIENT
How The Hershey Company Saved Halloween
Zeno Group & FleishmanHillard
RECIPIENT
PEEPS® Makes a Triumphant Return to Shelves for Easter
Coyne Public Relations
HONORABLE MENTION
Scotch-Brite™ Brand Holiday Gift Guide
HUNTER
RECIPIENT
Boosting Burrow’s Bottom Line Through Strategic Media Targeting
Diffusion PR
HONORABLE MENTION
Boosting Burrow’s Bottom Line Through Strategic Media Targeting
Diffusion PR
RECIPIENT
Crook & Marker Brews Up Buzz with TasteMask
Coyne Public Relations
RECIPIENT
America’s First Direct-to-Consumer COVID-19 Antibody Testing Service
Quest Diagnostics
RECIPIENT
Empowering New Yorkers to Fight Food Waste One App Download at a Time
360PR+
RECIPIENT
Chase Southwest Airlines Honeymoons for Heroes Campaign
FleishmanHillard
RECIPIENT
Lifting Ski House Bookings During a Tough Travel Season
360PR+
RECIPIENT
America’s First Direct-to-Consumer COVID-19 Antibody Testing Service
Quest Diagnostics
HONORABLE MENTION
Lifting Ski House Bookings During a Tough Travel Season
360PR+
HONORABLE MENTION
MUICNEX® Changes the OTC Landscape by Going DTC
Legend
RECIPIENT
Walgreens #DefendYourCrew Flu Shot Campaign
WPP
RECIPIENT
America Runs on Post Dunkin’ Cereals
Carmichael Lynch Relate
BUSINESS-TO-BUSINESS GROUP
Marketing Business-to-business, Global Communications, Crisis Communications & Issues Management, Internal Communications, Investor Relations, Annual Reports, Legal Marketing & Communications
RECIPIENT
Elevating Brand Awareness of Alliantgroup Through Strategic Thought Leadership
Diffusion PR
RECIPIENT
NCSOLUTIONS Leverages Toilet Paper & Sanitizer Shortages to Calm and Inform CPG Industry
Feintuch Communications
HONORABLE MENTION
#BeCyberSmart — National Cybersecurity Alliance with Crenshaw Communications
Crenshaw Communications
RECIPIENT
Informa Pharma Intelligence Response to COVID-19
Diffusion PR
RECIPIENT
‘Using Communications to Strengthen Reputation, Promote Innovation and Keep Employees Informed and Safe During the COVID-19 Pandemic’
Quest Diagnostics
HONORABLE MENTION
A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.
Butler Associates, LLC, Public Relations
RECIPIENT
When a Coughing Video Goes Viral During a Pandemic: How Proactive Issues Management Mitigated Reputational Issues
Weill Cornell Medicine
RECIPIENT
BMS for Community
GCI Health
HONORABLE MENTION
Using Communications to Keep Employees Informed and Safe During the COVID-19 Pandemic
Quest Diagnostics
TARGETED MARKETING GROUP
Targeted Marketing about Gender, Targeted Marketing to Millennials, Targeted Marketing to Baby Boomers, Marketing Targeted Specifically to Animal Care, Multicultural Public Relations, Targeted Marketing: Additional Multicultural Campaigns
RECIPIENT
No Is Beautiful x Once Upon a NO
Golin
RECIPIENT
STONYFIELD ORGANIC GOES TO THE DOGS Raising the Bar for Outdoor Spaces that are Safer for Pets and their Families
360PR+
RECIPIENT
COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church
The TASC Group
HONORABLE MENTION
Father’s Day Taken
Edelman
CORPORATE SOCIAL RESPONSIBILITY GROUP
Corporate Social Responsibility, Community Relations
RECIPIENT
Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
Peppercomm
RECIPIENT
Empowering New Yorkers to Fight Food Waste One App Download at a Time
360PR+
HONORABLE MENTION
STONYFIELD ORGANIC GOES TO THE DOGS Raising the Bar for Outdoor Spaces that are Safer for Pets and their Families
360PR+
MEDIA RELATIONS & CONTENT MARKETING GROUP
Spotlight Categories: Content Marketing, Digital Media, Video, Blogs or Microsite, Podcasts, Experiential Marketing, Media Relations, Websites, Analytics, The Next Big Tech Thing: Innovative Technological Approaches to Execution
RECIPIENT
#MakeMilkMoments Digital Media Campaign
Pollock Communications
RECIPIENT
Interviews with Zinaejah
Germinder & Associates, Inc.
RECIPIENT
Worldwide Headquarters of Play
Coyne Public Relations
HONORABLE MENTION
Benjamin Moore Color of the Year 2021 Announcement
HUNTER
RECIPIENT
Chicco “Log-on for Car Seat Safety” Livestream
360 Public Relations
RECIPIENT
Survivorship Today: What It’s Like to Live with Cancer
GCI Health
HONORABLE MENTION
Positioning Shopify as a Commerce Leader
Allison+Partners
RECIPIENT
The COVID Slide: Measuring and Mitigating the Impact of the COVID Crisis on Student Achievement
Zer0 to 5ive
RECIPIENT
Walgreens Unveils Efforts to Support COVID-19 Vaccinations to High Priority Populations
WPP
RECIPIENT
Building Brighter Futures Together – YouthBuild Website Redesign
Goodfuse
About PRSA-NY
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations Chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.
Contacts
Sabrina Browne, VP of Marketing, PRSA-NY
sbrownepr@gmail.com
646-389-2620