Prince William County-based Dizzy Pig Barbecue Company Turns Up the Heat on the Competition When It Comes to Artisan Spice Seasonings

PRINCE WILLIAM COUNTY, Va.–(BUSINESS WIRE)–#DIYBBQ–Grilling this summer? Then look no further than Prince William County-based Dizzy Pig Barbecue Company to provide award winning hand-blended, all-natural artisan spices, BBQ supplies and tutorial classes that make anyone stand out like a culinary grill master.

Dizzy Pig’s Summer Open House Event begins at 11:00 am, Saturday, July 27, at its new headquarters at 11301 Braden Drive, Manassas, Virginia. Attendees will enjoy grilling lessons using some of the more than 25 seasoning blends available, learn new recipes and experience mouthwatering food, prepared by the experts. Founder and Pit-Master, Chris Capell will be on hand to share his techniques so you too can cook competition quality barbecue in your own backyard.

With over 300 top awards from competing on the professional BBQ competition circuit, for its Tsunami Spin on Chicken, Raging River on Ribs, Dizzy Dust on Pork shoulders and Cow Lick for Beef Brisket, it’s easy to recognize why Dizzy Pig is considered the Greater Washington region’s “BBQ Pro Shop.”

When asked how Capell transformed his career in the arts to open a small business, he shared, “During my graphic design career, I found I had a gift for cooking and flavors and decided to pursue my passion. Instead of working with colors to create beautiful designs, I get to work with spices to make delicious flavor combinations and I’ve truly enjoyed the journey.”

Beyond being an industry leader of superior spice flavors and its unique name, what sets Dizzy Pig apart is its people, with a core value of sharing their cooking wisdom in “helping people make better food.” In every spice jar, is nearly two decades of experience, experimenting, cooking, competing and discovering new recipes in the Dizzy Pig Test Kitchen. Once a new spice blend is generated that satisfies Capell’s palate both raw and cooked, he goes one step beyond and ensures the entire Dizzy Pig team give it their ‘stamp of approval.’ But before the latest offering is ready for market, samples are sent to a growing list of serious foodies to test.

Firmly rooted in Prince William County and having already expanded three times, Capell has an ‘appetite’ to continue growing and is always looking for new opportunities and partnerships. Being able to access and compete in the Mid-Atlantic region and surrounding states, all within a day’s drive, is one of the many advantages of growing a footprint in Prince William County, along with access to some 6.2 million Greater Washington consumers at your doorstep.

If you have a passion you want to pursue by opening a small business, register here to meet with a Mason SBDC Counselor in the Woodbridge, VA office or email us at:

About Dizzy Pig

Founded in 2002, Dizzy Pig Barbecue Company is headquartered in Prince William County, Virginia and makes Dizzy Pig seasonings available in over 700 retail stores throughout the U.S., Canada, Europe and Singapore. The Company has earned over 300 awards, including 15 Grand Championships, 8 Reserve Grand Championships and 72 Top Ten Overall awards. Dizzy Pig seasonings are all-natural, made from the freshest, highest-quality ingredients and contain no MSG or gluten. If cooking tasty food brings you pleasure then we guarantee you’ll like Dizzy Pig. To learn more visit: or sign-up for the newsletter.


Ginny Person

Prince William County, Virginia

Department of Economic Development

Main: 703.792.5500 | Office: 703.792.5518

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