Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

PlanetArt Acquires Personal Creations from FTD Companies, Adding New Gifts Dimension to Its Personalized Products Platform

CALABASAS, Calif. & DOWNERS GROVE, Ill.–(BUSINESS WIRE)–PlanetArt, LLC, a leader and one of the fastest growing companies in the print-on-demand and personalization spaces, and FTD Companies, Inc. (“FTD”) announced that PlanetArt has completed the acquisition of Personal Creations from FTD Companies for $18.1 million in cash, plus certain additional payments, as part of FTD’s court-supervised restructuring.

Woodridge, Illinois-based Personal Creations (PersonalCreations.com) brings a new gifts dimension to PlanetArt’s high-growth personalized products platform. PlanetArt is well known for its FreePrints family of mobile apps, Simply to Impress website and other properties offering photo prints, photo books, cards and wall décor. The Personal Creations acquisition enhances PlanetArt’s business and growth trajectory with the addition of a well-established personalized gifts component.

“Personal Creations is the ideal complement to the existing PlanetArt ecosystem,” said Roger Bloxberg, PlanetArt’s CEO and co-founder. “It is the ecommerce leader in personalized gift products with a long and impressive history of innovation, and we are pleased to be expanding our business into this important category and delighted to welcome a world-class team.”

“Personal Creations is a natural strategic fit,” continued Bloxberg. “Among other things, it enhances the customer value proposition. For example, there are tremendous synergies between our card apps and websites on the one hand and, on the other, the ability to include premium-quality custom-created gifts as unique as the people receiving them.”

Personal Creations’ product catalog is extensive, ranging from kitchenware to hostess gifts, school supplies to clothing and accessories. And with gifts for virtually anyone, the acquisition presents numerous new product opportunities for the broader PlanetArt business.

“We believe that the sale of Personal Creations to PlanetArt maximizes value and is the best path forward for the business, its customers and its employees,” added Scott Levin, CEO of FTD. “We know the PlanetArt team well and are confident that Personal Creations will flourish under its new owners, who will build on the company’s strong foundation and carry its vision well into the future.”

The transaction enriches PlanetArt with a full complement of talented gifting specialist staff in merchandising, development, design, operations and marketing and with multiple well-known brands—PersonalCreations.com, RedEnvelope.com and Gifts.com.

Advisors

Oppenheimer & Co. Inc. served as PlanetArt’s exclusive financial advisor for the transaction, and Bryan Cave Leighton Paisner, Culhane Meadows, and Fox Rothschild as its legal counsel.

About PlanetArt

PlanetArt is a leading technology platform in the personalized products industry. Founded in 2010 with the acquisition of Simply to Impress, PlanetArt has grown from $400,000 to roughly $200 million in revenue in just nine years. The company develops and operates five ecommerce sites and six mobile apps for iOS and Android, including FreePrints, all with the vision of allowing consumers to forge closer, more meaningful relationships with family and friends. PlanetArt is unique in its space with a large emphasis on mobile transactions and a presence in ten countries, including the US, the UK, France, Germany, Italy, Spain, Ireland and the Netherlands.

About FTD Companies, Inc.

FTD Companies, Inc. is a premier floral and gifting company. Through our diversified family of brands, we provide floral, specialty foods, gifts, and related products to consumers primarily in North America. We also provide floral products and services to retail florists and other retail locations throughout these same geographies. FTD has been delivering flowers since 1910, and the highly-recognized FTD® brand is supported by the iconic Mercury Man® logo, which is displayed in over 30,000 floral shops in more than 125 countries. FTD Companies, Inc. is headquartered in Downers Grove, Ill. For more information, please visit www.ftdcompanies.com.

Contacts

For PlanetArt

Barry Evleth

PlanetArt

barry@planetart.com

818-436-3497

For FTD

Michael Freitag / Aaron Palash / Aura Reinhard

Joele Frank, Wilkinson Brimmer Katcher

212-355-4449

Staff

Recent Posts

SHOP BLACK FRIDAY, CYBER MONDAY AND TRAVEL TUESDAY DEALS ON EXPEDIA, HOTELS.COM AND VRBO

The biggest travel sale of the year starts today on Expedia, Hotels.com and Vrbo. Travelers…

2 days ago

Mythical Games and FIFA Team Up to Bring New Football Arcade Game ‘FIFA Rivals’ to Mobile Users Worldwide

Announcement Marks the Next Phase of FIFA’s Expanding Portfolio of Games ‘FIFA Rivals’ will Launch…

2 days ago

TerraMaster Black Friday Offers Up to 25% OFF on NAS

SHENZHEN, China, Nov. 22, 2024 /PRNewswire/ -- From November 21 to December 2, the Black…

2 days ago

Cultural Finance Empowers New Quality Productive Forces in the Greater Bay Area’s Cultural Industry

GUANGZHOU, China, Nov. 22, 2024 /PRNewswire/ -- From November 20 to 22, the 2024 Guangdong-Hong…

2 days ago

GE HealthCare Announces Advanced Imaging Innovations for OEC 3D C-arm to Help Improve Precision Care in Practice of Interventional Pulmonology

To help improve clinician workflow and visualization during endoscopic bronchoscopy procedures, the company has added…

2 days ago

IMMOTION WINS BEST VR AWARD FOR THE GREAT MIGRATION AT WCFF 2024

MONTERREY, Mexico, Nov. 22, 2024 /PRNewswire/ -- IMMOTION, the global leader in immersive edutainment, received…

3 days ago