Placester Launches Concierge Custom, A New Way for Brokers to Outsource Complex Marketing Workflows and One-off Creative Tasks

BOSTON–(BUSINESS WIRE)–New Placester offering helps brokers unlock on-demand remote marketing help to absorb and streamline complex marketing workflows, allowing them to spend less time on marketing busy work and more time building their business.

The release comes at a time when real estate brokers and agents at all levels are discovering the power of Placester to support their need to deliver consistent website, marketing, and branding initiatives without the need for in-house developers.

Concierge Custom™ allows brokerages to affordably expand their marketing capacity with dedicated outsourced talent—to turn around complex marketing workflows, custom development, graphic design, and content creation. Essential project information such as scope, cost, timing, and deliverables are clearly articulated upfront so that businesses know exactly what to expect. In addition to getting help with marketing workflows, they can also leverage the Services Marketplace to instantly order pre-packaged tasks in the wide range of work done by the expert creative teams at Placester.

“Building memorable brands is a process, not a one-time event,” said Seth Price, VP of Product & Marketing at Placester. “We created Concierge Custom™ to help brokerages who are already committed to marketing but need a sixth gear to get more done. We act as an extension of their marketing team, turning around marketing workflows in hours, not days, and without the exorbitant pricing historically associated with hiring an agency or developer. From the smaller boutique brokerage to the marketing director at a 500 agent brokerage, we want our customers to leverage that power immediately and add speed, agility, and consistency to their marketing efforts.”

“We are continually evolving our services to meet our customers’ growing needs, and what they’ve told us is that maintaining a consistent drumbeat of marketing is excruciatingly painful. And they want more reliable pathways to outsource the marketing workflows and one-off tasks required to support a growing brand. We are launching Concierge Custom™ to give our clients added support for the repetitive tasks needed every time you add a new agent, get a listing or sell a property,” said Matt Barba, Co-Founder, and CEO of Placester. “Whether you choose individual services from our marketplace or work with your dedicated Concierge Custom™ team to build custom marketing workflows. We designed the Placester platform to help real estate professionals amplify their brands by providing robust and easy-to-use software combined with comprehensive on-demand marketing support that scales as your business scales.”

The launch is part of Placester’s ongoing effort to reimagine the website marketing experience for real estate brokers and agents — to provide them greater customization, flexibility, and speed to market, whether through Placester’s Codeless website builder, agent management tools, On-Demand services marketplace, or the latest way to leverage Placester, Concierge Custom™. For more information, visit


Seth Price

VP of Product & Marketing
Cell 401-351-4663

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