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Genesis Ranks Highest Overall for Tech Innovation for Third Consecutive Year; Hyundai Ranks Highest among Mass Market Brands for Fourth Consecutive Year
TROY, Mich.–(BUSINESS WIRE)–Battery-electric vehicle (BEV) owners experience more problems with advanced technology than do owners of internal combustion engine (ICE) vehicles, according to the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study,SM released today. The study focuses on the user experience with advanced vehicle technology as it first comes to market and is an early measure of problems encountered by vehicle owners.
Seventeen of the 21 advanced features offered on both fuel versions have more quality problems per 100 vehicles (PP100) for BEVs (excluding Tesla) than for ICE vehicles. In addition, satisfaction is lower for BEVs across 86% of the advanced techs compared with those on ICE vehicles. Features such as remote parking assistance (27.4 PP100 among BEVs vs. 10.7 PP100 among ICE vehicles) and interior gesture controls (49.6 PP100 among BEVs vs. 31.2 PP100 among ICE vehicles) have some of the largest gaps between the two fuel versions.
These study findings also are consistent across the J.D. Power 2023 Initial Quality StudySM (IQS) and 2023 Automotive Performance, Execution and Layout (APEAL) Study.SM The total vehicle problems in the IQS is 46% higher among BEVs (excluding Tesla) than ICE vehicles and satisfaction is lower among owners of BEVs across nine of 10 APEAL categories than among owners of ICE vehicles.
“Innovation through a strong advanced tech strategy is crucial for all vehicle manufacturers, especially those working to build their reputation in the electric vehicle space,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “The perception in the industry is that most BEVs should offer many advanced technologies to compete with high-tech entrants like Tesla. Success will be dependent on those manufacturers that can execute flawlessly, while ensuring the user experience is the same for those who are tech savvy and those who are not.”
Following are key findings of the 2023 study:
Highest-Ranking Brands
Genesis ranks highest overall and highest among premium brands for innovation, with a score of 656. In the premium segment, Cadillac (533) and Lexus (533) each rank second in a tie.
Hyundai ranks highest among mass market brands for innovation with a score of 547. Kia (528) ranks second and GMC (505) ranks third.
Advanced Technology Award Recipients
The U.S. Tech Experience Index (TXI) Study analyzes 40 automotive technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Only the 30 technologies classified as advanced are award eligible.
See the rank charts for each segment at http://www.jdpower.com/pr-id/2023103.
The 2023 U.S. Tech Experience Index (TXI) Study is based on responses from 82,472 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023.
The U.S. Tech Experience Index (TXI) Study complements the annual J.D. Power U.S. Initial Quality Study (IQS) and the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study by measuring how effectively each automotive brand brings new technologies to market. The U.S. Tech Experience Index (TXI) Study combines the level of adoption of new technologies for each brand with excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them.
For more information about the U.S. Tech Experience Index (TXI) Study, visit https://www.jdpower.com/business/automotive/us-tech-experience-index-txi-study.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.
About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press-release-info
Contacts
Media Relations
Geno Effler, J.D. Power; West Coast; 714-621-6224; media.relations@jdpa.com
Shane Smith; East Coast; 424-903-3665; ssmith@pacificcommunicationsgroup.com
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