OrthoLite Makes Strategic Hires, Prepares for Continued Global Expansion This Year

the global leader and manufacturer of comfort and performance insole
technology, today announces the hiring of Milton Brice as Chief
Financial Officer and Mark Coffield as General Manager, Vietnam, as the
company continues its global expansion and growth. These two new hires
are strategic moves that will help to accelerate key business priorities
for OrthoLite such as the development of innovative technology for its
brand partners and building out its manufacturing footprint around the

As CFO, Brice will be tasked with overall financial direction for
OrthoLite. His previous experience in managing emerging markets both in
Asia and South America with The Hershey Company uniquely positions him
to make critical impact in his new role as OrthoLite expands in Asia.
Coffield joins the OrthoLite team to lead efforts in Vietnam, where
OrthoLite recently opened a new manufacturing facility as the company
continues expansion in the region. He brings rich background and
experience in the sporting goods industry to his new role, having held
international and domestic positions with brands such as DICK’s Sporting
Goods, Nike and Under Armour, among others, previously.

“Both Milton and Mark bring great expertise, leadership skills and fresh
thinking to the global OrthoLite team,” said Glenn Barrett, CEO of
OrthoLite. “We are thrilled to welcome them into the OrthoLite family.
Asia, and Vietnam in particular, is a high priority market for us as we
continue to expand both our valued brand partner relationships and our
vertically integrated manufacturing capabilities and adding this talent
to the team will bring the deep experience we need for continued growth
and success this year.”

American owned and operated, OrthoLite is a totally vertically
integrated manufacturer of insole technology as well as a chemical
systems-house producing proprietary open cell polyurethane formulations.
OrthoLite has sales offices in the United States, Vietnam, Asia and
Europe as well as manufacturing facilities in China, Vietnam, Indonesia
and Brazil. OrthoLite open cell comfort and performance insole
technology retains its long-lasting cushioning, unmatched breathability
and moisture management for the lifetime of a shoe. OrthoLite is
committed to the creation of more sustainable technologies that close
the loop on post-production waste. For these reasons, OrthoLite has
continued to be the open cell foam brand of choice for more than 350
shoe brands.

Stay up-to-date with company news by visiting OrthoLite.com
and following OrthoLite on Facebook,
and LinkedIn.

About OrthoLite:
OrthoLite, headquartered in Amherst, MA, is
the world’s #1 supplier of open cell foam technology found in more than
500 million shoes across all categories each year from brands such as
Adidas, ASICS, Bata, Clarks, Cole Haan, Converse, ECCO, Johnstone &
Murphy, Jordan, Kenneth Cole, Lacoste, New Balance, Nike, Reebok,
Rockport, Timberland, Tory Burch, Wolverine and Vans. OrthoLite has a
long-standing history of meaningful partnerships and sponsorships that
demonstrate a dedicated commitment to supporting its customers,
consumers, brand partners and the footwear industry. OrthoLite is the
Official Insole of the New
York Yankees
, partner of the American
Trail Running Association (ATRA)
and strong supporter of the Two
Ten Foundation
. To learn more about the benefits of OrthoLite or
purchase a pair of insoles, visit www.ortholite.com.


Ameara Harb

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