Noble Digital Commerce Network Expands in Richmond to Provide Attendees and Operators of Live Event Venues Consistent Contactless Concession Ordering

Venture Richmond, After Hours, Richmond Triangle Players and Broadberry Entertainment Group Modernize Event Experiences with Digital Commerce

PHILADELPHIA–(BUSINESS WIRE)–#RVA–Noble, the consumer-centric digital commerce and marketing platform for onsite experiences, announced today the company has expanded its digital commerce network for contactless concessions in Richmond, VA. Guests in the Richmond area will now have one consistent tool to use, citywide, that is agnostic to point of sale systems, venue platforms, and events.

The Noble mobile concession ordering platform is transforming the way patrons order food and drink and assists venues in managing operational changes to meet consumer expectations at live events. The omni-channel platform can be used across apps, web, text, and other integrations. Its cashless online ordering service—currently available at 200 venues across the country—allows for contact-free ordering of food, drinks and even merchandise all from their phones. The expansion includes:

  • Venture Richmond is the producer of the popular Richmond Folk Festival, 2nd Street Festival, Riverrock Festival along with the 36-year running Friday Cheers concert series. Venture Richmond engages business and community leaders in partnering with the city to enhance the vitality of the community. Noble will be used at the Friday Cheers concert series on Brown’s Island for the entirety of the season being held through July 2.
  • The Richmond Triangle Players (RTP) is a nonprofit, professional theatre company that delivers adventurous and entertaining theater that strives to change the community’s conversation about diversity and inclusion through the production of LGBTQ-themed works. Held at the Robert B. Moss Theatre, Noble will be used throughout the 2021-2022 season.
  • Broadberry Entertainment Group, which produces events for The Broadberry, Richmond Music Hall and outdoor venues like Brown’s Island, will also be using Noble to provide a variety of guests a consistent digital ordering solution across their favorite venues.
  • After Hours Concerts at Meadow Event Park (formerly Innsbrook After Hours) will also feature Noble for its 2021 season where the site will host 30+ shows including The Indigo Girls, Hanson, Train and Ludacris, among others.

“It is exciting to see the Richmond region embrace digital commerce technology to enhance the experience of their live event offerings,” said Matt Draper, chief operating office, Noble. “The expansion of the Noble network in the area clearly signifies it is a progressive city of venues looking to modernize their businesses, and it’s our pleasure to finally bring a go-to brand to local patrons which allows for one account to be used across multiple venues that are not technically related.”

Noble is more than a shopping cart as it provides a robust suite of tools to manage mobile ordering operations on the ground like dynamic volume control, risk management, and best-in-class consulting support.

“Richmond has a robust arts scene where residents are attending festivals, concerts, theater productions and more on a regular basis. Guests at our events have asked for a universal way to order their food and drink so that they can spend more time enjoying the entertainment, not being in lines,” said Stephen Lecky, director of events for Venture Richmond. “Choosing the Noble app was an easy decision because its network of venues provides that consistency to our consumers.”

Noble’s digital commerce solutions enable venues to offer cashless, contactless food and beverage services across locations including breweries, concert venues, sports arenas, casinos, hotels, and more. Noble’s network of venues offers consumers a universal, trusted way to order onsite.

About Noble:

Noble is standardizing the digital food and drink ordering experience by connecting entertainment seekers with local entertainment venues with a simple digital ordering solution. Noble’s digital commerce platform allows in-venue ordering for guests so they can enjoy more of their time out and venues can benefit from the incremental revenue and operational efficiencies driven by the platform. Noble is available for both iOS and Android and works with all point of sale (POS) systems. For more information, please visit, or find us on Twitter @OrderWithNoble.


Kristen Wiltse

KW Communications


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