Nintendo’s Animal Crossing: Pocket Camp Adds Sanrio Character Items for a Limited Time

Hello Kitty and Cinnamoroll Items Kick Off Weeks of Sanrio Themed In-Game Rewards and Events

REDMOND, Wash.–(BUSINESS WIRE)–Starting with Hello Kitty^® and Cinnamoroll on July 11, in-game items featuring popular Sanrio^® characters are coming to Nintendo’s Animal Crossing^™: Pocket Camp mobile game for a limited time. The free Animal Crossing: Pocket Camp Sanrio Characters Collection event gives players the opportunity to obtain adorable in-game items like sofas, beds, hats and dresses featuring various Sanrio characters.

“Nintendo and Sanrio share a love of fun characters and bringing smiles to people’s faces,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “This partnership represents the latest example of our goal of finding new and creative ways for fans to engage with Nintendo IP.”

In addition to adding items featuring Sanrio characters to the game, the Animal Crossing: Pocket Camp Sanrio Characters Collection event will also see Sanrio characters featured in weeks of in-game rewards and events:

• A Hello Kitty bow special in-game gift will be given to all Animal Crossing: Pocket Camp players.

• From July 11 to July 22, a Gyroidite Scavenger Hunt will allow players to make limited-time in-game Hello Kitty amenities and Sanrio Characters tees.

• Fortune cookies in the Sanrio Characters Craft Collection will come packed with cute rewards.

• Players can participate in Sanrio Characters Goals #1 for exciting rewards such as animal maps and fortune cookies.

• Items that feature Sanrio characters will be rolled out gradually, with Items Collection #1 launching on July 11 featuring Hello Kitty and Cinnamoroll. In late July, Collection #2 will feature Pompompurin and My Melody. And in early August, Collection #3 will feature Little Twin Stars and Keroppi.

Animal Crossing: Pocket Camp is available on iOS and Android devices. For more information about the game, visit https://ac-pocketcamp.com/en-US/site. The game is free to start, with in-app purchases available. Internet connectivity is required to play Animal Crossing: Pocket Camp. Data charges may apply. May include advertising.

©1976, 2019 SANRIO CO., LTD. Used Under License.

About Sanrio^®: Sanrio is the global lifestyle brand best known for pop icon Hello Kitty^®, and home to many other beloved character brands including Chococat^™, My Melody^™, Badtz-Maru^™, Keroppi^™, Gudetama^™ and Aggretsuko^™. Sanrio was founded on the ‘small gift, big smile^®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch^™ system and the Nintendo 3DS^™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System^™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy^™, Game Boy Advance, Nintendo DS^™ family of systems, Super NES^™, Nintendo 64^™, Nintendo GameCube^™, Wii^™ and Wii U^™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

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