Atari Founder and Steve Jobs Mentor Nolan Bushnell Joins Oh YAAS, Bridging a Legacy of Innovation to Redefine the Future of Collectibles

DALLAS–(BUSINESS WIRE)–#atari—Oh YAAS, the next-generation trading card and experiential platform redefining the collectibles industry, has announced that legendary innovator Nolan Bushnell has joined the Experiential Collectibles™ company as a strategic advisor together with his son Brent Bushnell. Nolan is the founder of Atari and Chuck E. Cheese, and is widely recognized as the father of the video game industry.

The addition of the Bushnells represents a defining moment for Oh YAAS as it continues to pioneer a new category where trading cards evolve from static to dynamic collectibles offering interactive experiences that unlock ongoing engagement, access, and monetization. It also marks the latest milestone as Oh YAAS continues to stack an extraordinary roster of talent, innovators, and industry legends, reinforcing its position as a company building not just a product, but a movement.

Nolan is a visionary who helped shape modern entertainment, and is known as a mentor to Steve Jobs, instilling a philosophy of bold thinking, disruption, and category creation that continues to influence generations of innovators. His legacy of building entirely new industries aligns directly with Oh YAAS’ mission to transform collectibles into a powerful new marketing channel and revenue ecosystem.

“Nolan doesn’t follow trends, he creates them,” said Scott Terrell, Founder of Oh YAAS. “I’ve had the privilege of knowing him for over 15 years, and his ability to see what’s next before anyone else is extraordinary. Having him join Oh YAAS is not just an honor, it’s a signal to the market that what we’re building is truly transformative.”

The relationship between the Bushnell family and Oh YAAS is deeply rooted in shared innovation. Scott Terrell was first introduced to Nolan and Brent in 2014 while pioneering Native Commerce™, now a multi-billion dollar industry, laying the foundation for a long-standing relationship built on creativity, disruption, and forward-thinking ideas.

“Scott and I are kindred spirits—builders at heart,” said Brent Bushnell, cofounder of DreamPark, which is building downloadable theme parks, as well as cofounder of Two Bit Circus, an entertainment incubator in Los Angeles. “Watching Oh YAAS push the boundaries of immersive entertainment is incredibly exciting. It’s exactly the kind of category-defining work my father has championed throughout his career.”

The Bushnells involvement will help guide Oh YAAS as it scales its platform, one that combines physical trading cards with embedded technology to unlock exclusive experiences, direct fan engagement, and entirely new revenue streams for athletes, artists, entertainers, and brands.

“Throughout my career, I’ve been drawn to opportunities that challenge convention and create new markets,” said Nolan Bushnell. “Oh YAAS is reimagining what a collectible can be, not just something you own, but something you experience. That’s where the future is headed.”

Unlike traditional trading card models, Oh YAAS introduces a transparent ecosystem where every interaction, whether a purchase, activation, or engagement, is recorded and creates measurable value for partners. This enables new monetization opportunities across physical card sales, in-card experiences, star-driven services, and sponsorships, unlocking a broader and more dynamic relationship between brands, talent, and fans.

With the Bushnells’ guidance, rooted in decades of category-defining innovation, Oh YAAS is accelerating its position as the future of collecting, where cards are no longer just collectibles, but gateways to experiences.

About Oh YAAS

Oh YAAS is redefining the trading card industry by transforming static collectibles into dynamic, experiential ecosystems. Through proprietary embedded technology, Oh YAAS connects athletes, artists, celebrities, leagues, and brands directly with fans and collectors, unlocking exclusive content, personalized engagements, commerce opportunities, augmented reality experiences, and sponsor activations.

More than a card company, Oh YAAS is a next-generation collectibles platform built at the intersection of sports, entertainment, technology, and community. By merging physical products with digital activation, Oh YAAS creates new revenue streams for rights holders, empowers talent to monetize their personal brands, and delivers unprecedented access and value to collectors.

Scan it. Unlock it. Say Oh YAAS! Visit ohyaas.com.

Contacts

Media Contact:
Ariel Herr

ariel@angleherr.com
469-235-2708