MTV’s Ratings Dominance Continues with Six Consecutive Quarters of YoY Prime Growth

Best streak in MTV history with P18-34

NEW YORK–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;$VIABlt;/agt;–MTV continues its ratings dominance with six consecutive quarters of YoY
prime growth marking its best streak in history with P18-34 and longest
run in 19 years with P18-49.

Additional highlights include:

  • Fastest growing network in prime among Top 40 Cable and Broadcast
    • +17% for P18-34
    • +22% for P18-49
    • #1 cable net in Total Day for P18-34
  • Top Unscripted Cable Series:
    • 5 of the top 10 for P18-34
      • “Jersey Shore Family Vacation”
      • “Teen Mom 2”
      • “Teen Mom OG”
      • “The Challenge”
      • “Ex on the Beach”
    • 3 of the top 10 for P18-49
      • “Jersey Shore Family Vacation”
      • “Teen Mom 2”
      • “Teen Mom OG”
    • Record high in streams:
      • Up +76% YoY (8B vs 4.5B)

About MTV:

MTV is the leading global youth media brand in 180 countries, reaching
450 million households in nearly 30 different languages across every
platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span
cable and mobile networks, live events, theatrical films and MTV
Studios, a unit that produces new and reimagined content for SVOD and
linear platforms based on MTV’s library of over 200+ youth titles and

Source: Nielsen, L3 data; CY18 1/1/18-12/30/18 unless noted; 6 qtrs
growth F4Q17-F1Q19; competitive ranks based on 000s; growth based on cvg


Michael Fabiani

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