Mercedes-Benz Brings Its Luxury Vehicle Subscription– “Mercedes-Benz Collection” – to Atlanta

Broadest luxury-vehicle subscription service drawing younger
consumers and new people to the brand

ATLANTA–(BUSINESS WIRE)–Road tripping to the mountains? Take the convertible. Headed to your
child’s soccer tournament? An SUV will carry the family and equipment.
To celebrate the one-year anniversary of Mercedes-Benz Collection, the
automaker’s luxury vehicle subscription service, Mercedes-Benz is
expanding its highly successful pilot program to Atlanta, GA,
Mercedes-Benz USA’s (MBUSA) headquarters.

Based on subscriber preferences, Mercedes-Benz Collection is also
expanding its Nashville, TN offering to include an additional (Premier)
tier. Mercedes-Benz Collection allows subscribers to switch between
different types of vehicles depending on their needs or lifestyle. With
over 50 model variants in the program, the concierge-driven service
offers the broadest selection of any vehicle subscription service in the
luxury market for drivers who prefer variety, flexibility and
convenience. In the weeks ahead, Atlanta will also test a new
subscription tier, which will consist exclusively of the company’s
high-performance AMG models.

A collaboration between MBUSA, Mercedes-Benz Financial Services USA LLC
and Mercedes-Benz dealers, Mercedes-Benz Collection launched in June
2018 as a pilot in two markets: Nashville and Philadelphia, PA. Based on
a recent agreement between Clutch Technologies and Mercedes-Benz, the
Atlanta expansion will involve offering Clutch Georgia members the
opportunity to transition to a Mercedes-Benz Collection subscription.
Mercedes-Benz Collection will continue to be powered by the subscription
platform from Clutch Technologies.

“The pilot program far exceeded our expectations. Eighty-two percent of
the subscribers are new to Mercedes-Benz, and we are hitting the mark
attracting younger drivers who might not otherwise have the opportunity
to experience the brand at such a young age,” said Adam Chamberlain,
vice president of sales for MBUSA. “Interestingly, families and couples
are equally accessing the service whether for use as their primary car,
for fun or as a way to test drive a wide variety of models.”

“Mercedes-Benz Collection is proof that there is a strong appetite for
services that provide people with the flexibility to move in and out of
various Mercedes products, depending on their needs, without the added
effort of managing vehicle insurance, maintenance or mileage limits,”
Geoff Robinson, vice president, Mercedes-Benz Financial Services USA
LLC. “Based upon market input and the learnings from our pilot programs,
we continue to fine tune our offering to meet the changing demands of
our customers.”

There are three tiers currently in the program – Signature, Reserve and
Premier – with prices ranging from $1,095 to $2,995 per month (depending
on city/level). Subscribers pay a one-time activation fee of $495 and
may then choose from a broad array of Mercedes-Benz vehicle styles
offered in that subscription tier, including Mercedes-Benz SUVs, sedans,
coupes, cabriolets, roadsters and wagon models. Each tier also allows
access to the company’s popular high-performance Mercedes-AMG models.
The monthly subscription fee for the tier also includes insurance, 24/7
roadside assistance, vehicle maintenance and no mileage limitations.

The Mercedes-Benz Collection works through a combination of the
Mercedes-Benz Collection app and a local concierge. Once
subscribed, customers initiate vehicle exchanges, concierge
communication and other actions via the app. Concierge staff then ensure
the delivery is consistent with the details and preferences in the
customer’s profile.

How It Works:

  • Those interested can download the Mercedes-Benz Collection app via the
    Apple App Store or Google Play Store and hit “Sign up;”
  • Users create an account (provide a credit card, select a plan and
    provide a picture of the driver’s license associated with the account);
  • Information is verified and driving and credit history are checked. In
    most cases, the application is processed, and the subscriber is
    contacted within one business day;
  • The subscriber is contacted to find out his or her vehicle needs and
    desired delivery time and location. After the first delivery,
    subscribers put their requests in via the app. Requests received by
    noon can typically be fulfilled the next day;
  • A concierge delivers the new vehicle washed, with a full tank of gas
    and takes away the previous vehicle.

Further information on Mercedes-Benz Collection is available at

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for
the distribution, marketing and customer service for all Mercedes-Benz
products in the United States. MBUSA offers drivers the most diverse
lineup in the luxury segment with 15 model lines ranging from the sporty
A-Class sedan to the flagship S-Class and the Mercedes-AMG GT R.

MBUSA is also responsible for Mercedes-Benz Vans and smart products in
the U.S. More information on MBUSA and its products can be found at and

Accredited journalists can visit our media site at
Follow us on Twitter @MBUSAnews

About Mercedes-Benz Financial Services USA LLC

Mercedes-Benz Financial Services USA LLC, headquartered in Farmington
Hills, Michigan, with a Business Center in Fort Worth, Texas, provides
brand-specific financial products and services for Mercedes-Benz
automotive dealers and their retail customers. In the U.S. trucking
industry, it conducts business as Daimler Truck Financial and provides
flexible financial products and services for Daimler Trucks North
America commercial vehicles branded Freightliner, Western Star and
Thomas Built as well as Mitsubishi Fuso Truck of America, Inc.

It is a company of the Daimler Financial Services Group, headquartered
in Stuttgart, Germany, which is one of the leading financial services
organizations worldwide and was ranked in the top 10 on the list of the
World’s Best Multinational Workplaces by the Great Place To Work
Institute in 2016 and 2018. Mercedes-Benz Financial Services USA LLC was
also named one of the 100 Best Workplaces for Millennials in 2015 and
2016, and one of the 100 Best Workplaces for Women in 2016 by Great
Place to Work and For more information, please visit

About Clutch Technologies

Clutch Technologies is the leader in subscription and mobility services
software to the automotive industry. Utilizing Clutch’s end-to-end
platform, automotive dealers, OEM’s, car rental companies and fleet
operators can increase asset utilization, offer new revenue streams and
deliver innovative consumer experiences. Clutch, a Cox Automotive
company, is recognized as a pioneer in the subscription category and has
been chosen, trusted and recommended by more than 45 signed dealers and
manufacturers across the US and Canada. Learn more by visiting


Donna Boland, Mercedes-Benz USA
Mary Beth
Halprin, Mercedes-Benz Financial Services

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