Kyruus and Brandify Form Partnership to Help Health Systems Boost Brand Visibility and Patient Acquisition Online

Partnership will Enable Health Systems to Organize and Distribute
Accurate Provider and Location Data Across the Web

BOSTON & ANAHEIM, Calif.–(BUSINESS WIRE)–Kyruus,
the leader in provider search and scheduling solutions for health
systems, and Brandify,
the leading location-based digital marketing solution for brands,
announced today a new partnership to help health systems better manage
and leverage their provider and location data across the web. The
combined offering will allow health systems to expand their digital
presence and help ensure that consumers have access to accurate data
wherever they search for care online.

Research
shows that location is often a deciding factor for consumers
searching for care online. In fact, nearly
two-thirds of those who look for providers online indicate that they
search “near me” or near a specific town or city. As health systems
expand their geographic footprints and face rising competition across
their communities, they are seeking solutions to help them localize
their marketing efforts. The partnership between Kyruus and Brandify
will empower health system marketers with granular visibility into their
provider networks and practice locations and ensure that their care
offerings are discoverable to consumers performing “near me” searches.

Health systems will be able to leverage robust provider and location
data from KyruusOne^®,
Kyruus’ award-winning provider data management platform, to streamline
online listings management through Brandify. The automated delivery of
optimized provider and location data from KyruusOne to Brandify, a featured
Google My Business partner, will allow joint customers to publish
their listings to over 200 sites across the web, including Google, Bing,
Apple, Yelp, Foursquare, Facebook, and multiple navigation apps and
search directories. In concert, the two solutions will help health
systems improve not only the overall visibility of their brands online,
but also the accuracy of the information available to consumers about
their providers and care sites.

“Health systems cannot underestimate the power of local search and
accurate data for attracting consumers and fostering trust in their
brands,” said Manish Patel, CEO of Brandify. “Together, Brandify and
Kyruus will be able to help health systems better tap into their
provider data and ensure that online consumers have the information they
need to find the right provider at the right place.”

Whether consumers ultimately choose to schedule their appointments
online or via phone, the multi-channel Kyruus
ProviderMatch^® platform helps health systems convert
their demand effectively. With KyruusOne as its foundation, the platform
not only facilitates a consistent patient experience across key access
points, but also helps health systems turn initial interest into booked
appointments through direct scheduling into leading EHRs.

“Accurate, comprehensive provider data is a prerequisite for better
patient access,” said Graham Gardner, CEO of Kyruus. “We’re excited to
partner with Brandify to help health systems further leverage the
enterprise-wide provider directories they build with us to enhance their
brand visibility and connect patients with the right care across the
web.”

About Brandify

Brandify is the single answer to local, connecting global brands with
consumers in the moment by leveraging the most comprehensive location
technology solutions in the market. Brandify has connected over 500
global brands with over 4.5 million locations to consumers worldwide
since 1997. The company provides multi-location digital marketing
technology to a wide range of verticals including healthcare, finance,
retail, insurance, and food service. Marketers can simplify local
decision making with actionable recommendations powered by Brandscore,
Brandify’s field-tested benchmarking metric. To learn more about
Brandify, please visit http://www.brandify.com/
and follow us on Twitter at https://twitter.com/GoBrandify.

About Kyruus

Kyruus delivers industry-defining provider search and scheduling
solutions that help health systems match patients with the right
providers across their enterprise-wide access points. Serving more than
225,000 providers across leading health systems nationwide, the Kyruus
ProviderMatch^® suite of solutions—for consumers, access
centers, and care settings—enables a modern and consistent patient
experience, while optimizing provider utilization. The company’s
award-winning provider data management platform powers each of the
ProviderMatch solutions and transforms how health systems understand and
manage their provider networks. To find out why a Better Match Means
Better Care^®, visit www.kyruus.com.

Contacts

Kyruus
Aria Marketing
Lindsey Honig
617-332-9999
ext. 206
lhonig@ariamarketing.com