Ignoring Vehicle Infotainment System Problems Will Not Make Them Go Away, J.D. Power Finds
TROY, Mich.–(BUSINESS WIRE)–Vehicle infotainment accounts for 25% of all multimedia problems for a third consecutive year, according to the J.D. Power 2023 U.S. Multimedia Quality and Satisfaction Study,SM released today. This year’s study shows problems are at an all-time high, with nine of 10 problems being design-related. The top problem is connectivity issues with Apple CarPlay and Android Auto.
“Design problems seem to be getting challenging to solve for car manufacturers,” said Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power. “Consumers are looking for intuitive systems that are simple and not too distracting from the road. The challenge to OEMs and suppliers is translating those consumer expectations into design and functionality. By meeting customer needs, both quality and satisfaction will increase.”
The highest-ranked vehicles in each segment are:
- Midsize/Large: Dodge Charger
- Midsize/Large Premium: Chevrolet Corvette
- Small/Compact: Kia Seltos, Nissan Kicks and Nissan Rogue in a three-way tie
- Small/Compact Premium: Mercedes-Benz CLA
See the rank charts for each segment at https://www.jdpower.com/pr-id/2023106.
The 2023 U.S. Multimedia Quality and Satisfaction Study is based on responses from 93,380 purchasers and lessees of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023.
For more information about the U.S. Multimedia Quality and Satisfaction Study, visit https://www.jdpower.com/business/automotive/us-multimedia-quality-and-satisfaction-study.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JD.Power.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.
About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press-release-info
Contacts
Geno Effler, J.D. Power; 714-621-6224; media.relations@jdpa.com
Shane Smith; East Coast; 424-903-3665; ssmith@pacificcommunicationsgroup.com