HUB404 Partners with Trevelino/Keller to Bring Awareness to Cap Park

HUB404 will be a nine-acre green space built above Georgia 400

ATLANTA–(BUSINESS WIRE)–Trevelino/Keller, Atlanta’s leading integrated PR, marketing and creative agency, today announced its partnership with the HUB404 Conservancy. Established by the Buckhead Community Improvement District (CID), HUB404 will be a nine-acre green space built above Georgia 400 in Buckhead, linking the PATH400 Greenway Trail, the Atlanta Beltline, MARTA, neighboring streets and neighborhood parks. For HUB404, the partnership with Trevelino/Keller will help bring awareness to the cap park project and its fundraising efforts.

The HUB404 mission is to create a world-class community-driven greenspace showcasing the best of Atlanta. Funding for the project will come from a 50-50 mix of private and public funds, including a variety of local, state, and federal sources. The project is poised to begin engineering the bridges over Lenox Road this year, with the engineering of the major section from Lenox Road to Peachtree Road expected to begin by 2024.

“We are passionate about clients that make a meaningful impact, and HUB404 is poised to change the landscape of Atlanta as we know it,” says Genna Keller, principal at Trevelino/Keller.

The HUB404 Conservancy Board is now raising funds for the pedestrian gateway over Lenox Road, with a goal of raising $10M for phase one. Late last year, T/K helped HUB404 launch the “Gimme Four” grassroots campaign to help raise money for development of the cap park. Under the leadership of executive director Anthony Rodriguez, the campaign asks Atlanta area residents to give as little as $4.04 to help get HUB404 off the ground.

“HUB404 is for Atlanta. By Atlanta,” says Rodriguez. “HUB404 will showcase the culture, art and events that make Atlanta shine.”

Donations can be made at HUB404 board members have committed to matching all funds raised up to $50,000.

About HUB404 Conservancy

The HUB404 Conservancy is the 501(c)(3) nonprofit organization established to build private-sector support for the creation and operation of HUB404. After construction of HUB404, the Conservancy will be responsible for operations, maintenance, and programming of the park. For more information about HUB404, visit

About Buckhead CID

The objective of the Buckhead Community Improvement District (BCID), working with the City of Atlanta and its community partners, is to meet the challenges resulting from Buckhead’s rapid, primarily automobile-based growth, including improving safety, traffic mobility, enhancing the pedestrian environment, creating better access to public transit, initiating intra-district transportation alternatives, encouraging better integration of land uses and improving linkages to the region’s automobile, transit and bicycle networks. For more information about the Buckhead CID, visit

About Trevelino/Keller

Trevelino/Keller is a Growth PR+Mkt firm focused on building, launching and scaling B2B and B2C companies. It leans into public relations, growth marketing and creative studios to develop measurable programming that leads to outcome-driven goals. It features eight nationally ranked practice areas — technology, healthcare, financial services, franchising, environment, government, food & beverage and lifestyle. Its Creative Studios delivers brand identity, graphic design, web services and dynamic content. Headquartered in Atlanta, the firm holds the distinction of having the industry’s best talent retention, is the 2022 third fastest growing and ranks second in Atlanta. For more information, visit


Kate Laird

error: Content is protected !!