Hill Country Group Unveils Plans for a State-of-the-Art Creative Production Studio in Texas

On the cutting edge of Virtual Production technology, Hill Country Studios will house two Virtual Production stages, 12 sound stages and provide more than 1,400 industry jobs to Texas

SAN MARCOS, Texas–(BUSINESS WIRE)–Hill Country Group today announced plans for Hill Country Studios, a state-of-the-art Virtual Production, television, film and streaming studio coming to San Marcos, Texas a short distance from Austin and San Antonio along I-35. With a mission to unbridle creative storytelling through innovation and emerging technologies, the $267 million project will be the first and largest studio of its kind in Texas.

“What started as a dream to elevate the production industry in Texas, is now becoming reality,” said Cory McLoud, co-founder and CEO of Hill Country Studios. “Recognizing the revolutionary potential of Virtual Production, Hill Country Studios aims to place the film industry in the epicenter of the innovation corridor in Texas. We couldn’t think of a better place to propel the entertainment industry with a world-class studio space than our own backyard.”

Answering the industry’s call for multipurpose and cutting-edge production facilities, Hill Country Studios will boast two identical Virtual Production stages featuring a 75-foot diameter performance space that will be among the largest virtual stages in North America. An emerging technology in the industry, Virtual Production uses interactive video game engine environments to create virtual real-time sets. Overall, Hill Country Studios will include 12 sound stages across 310,000 square feet, two back lots totaling 15 acres of outdoor production space, 310,000 square feet of modular offices and four workshops.

The multiuse project, located at the entrance of the La Cima Master-Planned Community, will also feature modern lifestyle and collaborative workplace amenities, headlined by post-production facilities, a 50-seat screening theater and a full service restaurant and coffee shop. Twenty-five acres will be reserved for vendor and commercial space built to serve both the studio and surrounding community.

“We’re looking forward to seeing the opportunities this project will bring to San Marcos,” said Assistant City Manager Joe Pantalion. “The city is excited Hill Country Group has chosen to invest in San Marcos for this project and we’re confident the film production studio will positively impact our local businesses and our community’s overall economy.”

Architecture and design will be led by renowned architect Bill Foley of Foley Design, while leading media consultant David Godfrey will join the team in studio operations. Virtual Production design and management will be led by Vision’s team of designers and integrators, who bring a wealth of film and live production experience to the project.

Hill Country Studios is slated to begin construction in early 2023. For more information, and to stay up to date on the project’s progress, visit hillcountry.studio.

About Hill Country Studios:

Hill Country Studios provides the creative industry with access to state-of-the-art facilities including two Virtual Production stages, 12 sound stages, supporting infrastructure and ancillary amenities. A first of its kind in Texas, Hill Country Studios strives to unbridle creative storytelling through innovation and emerging technology. Founded in 2020, the creative production studio is led by co-founders Cory McLoud and Zach Price of Hill Country Group and a creative management team with decades of combined industry experience. The cutting-edge facility is located on 209 acres between Austin and San Antonio in San Marcos, Texas. For more information, visit hillcountry.studio.


Nichole Hazard

Red Fan Communications


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