Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Annual report summarizes email marketing metrics from 2 billion emails sent by associations in 2022 and 2023
ARLINGTON, Va.–(BUSINESS WIRE)–#higherlogicthrive—Higher Logic, the industry-leading, human-focused engagement platform, announces the release of its 2023 Higher Logic Thrive Association Email Benchmark Report. The annual report summarizes email marketing metrics from approximately 1,500 organizations and nearly 2 billion emails sent in 2022 and 2023, specifically by associations located in the United States, Australia and Canada.
“With new email requirements and data privacy regulations, the email marketing landscape continues to shift. By publishing this report, our goal is to provide association marketers with a valuable resource that allows them to evaluate their current email marketing program, so they can improve their email communication effectiveness moving forward,” states Rob Wenger, co-founder and CEO of Higher Logic.
Key insights from the 2023 Association Email Benchmark Report include:
In addition to exploring average email metrics and influencing factors, the 2023 Association Email Benchmark Report explores current trends such as new email requirements from Google (Gmail) and Yahoo (Yahoo Mail), data privacy regulations passing across the US and AI.
To download the complete report, visit HigherLogic.com.
ABOUT HIGHER LOGIC
Higher Logic, the industry-leading, human-focused engagement platform, delivers powerful online communities and communication tools to engage members and customers at every stage of their journey. Higher Logic provides a robust engagement platform and strategic services with over a decade of experience in building personalized and scalable community engagement programs. We serve more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 40 countries worldwide. For more information, visit higherlogic.com.
Contacts
Laura Craft
Sr. Manager, Corporate Communications & PR
lcraft@higherlogic.com
CAMPBELL, Calif.--(BUSINESS WIRE)--Vision Products, LLC, a leader in head/helmet mounted displays (HMDs) for military training…
LOS ANGELES--(BUSINESS WIRE)--The GRAMMY Museum® announced today the expansion of its acclaimed GRAMMY Camp® ,…
Metinteractive, which provides strategic solutions for architecture, communication and technology, drew from its extensive experience…
SINGAPORE and ABU DHABI, UAE, Nov. 21, 2024 /PRNewswire/ -- Mega Matrix Inc. (NYSE American: MPU) today…
VANCOUVER, BC, Nov. 21, 2024 /PRNewswire/ -- Wondershare Filmora, a leading video editing software, and…
SAN JOSE, Calif., Nov. 21, 2024 /PRNewswire/ -- LetinAR, a leader in optical technology for…