Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Annual report summarizes email marketing metrics from 2 billion emails sent by associations in 2022 and 2023
ARLINGTON, Va.–(BUSINESS WIRE)–#higherlogicthrive—Higher Logic, the industry-leading, human-focused engagement platform, announces the release of its 2023 Higher Logic Thrive Association Email Benchmark Report. The annual report summarizes email marketing metrics from approximately 1,500 organizations and nearly 2 billion emails sent in 2022 and 2023, specifically by associations located in the United States, Australia and Canada.
“With new email requirements and data privacy regulations, the email marketing landscape continues to shift. By publishing this report, our goal is to provide association marketers with a valuable resource that allows them to evaluate their current email marketing program, so they can improve their email communication effectiveness moving forward,” states Rob Wenger, co-founder and CEO of Higher Logic.
Key insights from the 2023 Association Email Benchmark Report include:
In addition to exploring average email metrics and influencing factors, the 2023 Association Email Benchmark Report explores current trends such as new email requirements from Google (Gmail) and Yahoo (Yahoo Mail), data privacy regulations passing across the US and AI.
To download the complete report, visit HigherLogic.com.
ABOUT HIGHER LOGIC
Higher Logic, the industry-leading, human-focused engagement platform, delivers powerful online communities and communication tools to engage members and customers at every stage of their journey. Higher Logic provides a robust engagement platform and strategic services with over a decade of experience in building personalized and scalable community engagement programs. We serve more than 3,000 customers, representing over 350,000 online communities with greater than 200 million users in more than 40 countries worldwide. For more information, visit higherlogic.com.
Contacts
Laura Craft
Sr. Manager, Corporate Communications & PR
lcraft@higherlogic.com
NEW YORK, Nov. 7, 2024 /PRNewswire/ -- Saramonic launches its latest wireless lavalier microphone—Saramonic Ultra—for…
BERLIN, Nov. 7, 2024 /PRNewswire/ -- castLabs, a global pioneer in premium digital video technology,…
In-Scene Advertising Technology Allows Emerging Talent to Enhance Earnings and Build Important Brand Partnerships LOS…
115 Toys & Games to Top Holiday Wish Lists! NEW YORK, Nov. 7, 2024 /PRNewswire/…
GWANGJU, South Korea, Nov. 7, 2024 /PRNewswire/ -- The integration of automated vehicles promises several…
Q3 YoY Revenue Growth of 15%, With 25% Growth in Digital Transformation Q3 YoY Net…