G4 Strategies Expands Hospitality Consulting Platform with Addition of David DeMoss as Principal of Risk Management & Insurance

Company to Offer Cutting Edge Risk Management Solutions

SAN DIEGO–(BUSINESS WIRE)–Officials of G4 Strategies, a public affairs and business solutions firm
that provides services to a diversified group of industries, including
hospitality, today announced that it has launched a new risk management
and insurance company with the addition of David DeMoss, CIC, as
principal of G4 Risk Solutions. In his new role, DeMoss will oversee
G4’s new risk management & insurance division as the company expands
further into the hospitality industry.

“In our work with hotel associations and owner/operators, we found that
risk management is a specialized discipline that generally requires a
great deal of experience due to its high degree of specialization, yet
carries significant implications for the bottom line,” said Elvin Lai,
G4 Strategies founder and CEO. “David will spearhead development and
enhancement of G4 Risk Solutions’ risk management services to support
hotel owners and operators, as well as add specialized talent to further
our footprint in the industry. David is considered one of the most
knowledgeable insurance & risk management professionals in hospitality,
from his tenure at some of the top companies in the industry to his
creation of the only online risk management platform designed
specifically for the hospitality industry that has become the standard.”

Prior to joining G4, DeMoss was founder and owner of Wakeup Call,
proprietary risk management software created specifically for the
hospitality industry. Previously, he served as vice-president at Petra
Risk Solutions where he worked with and advised hoteliers on their
insurance programs to ensure compliance, cost effectiveness and
comprehensive solutions. His experience creating and refining risk
management programs, assisting hoteliers through all phases of the claim
process, coordinating with legal counsel and managing various teams
helped create and perfect Wakeup Call. DeMoss also sits on multiple
advisory boards for various start-ups, including HOTELbeat, Inc., Yvuvy,
LLC, and Sanverbos, Inc.

“I look forward to helping G4 expand further into the hospitality
space,” DeMoss noted. “For hoteliers, risk management and insurance can
present significant challenges for multiple reasons, including time
involvement, technical understanding and expense. Our experience in the
hotel industry, combined with proprietary technology solutions, will
allow G4 Risk Solutions to assist hoteliers beyond the barriers and road
blocks they commonly encounter.”

About G4 Strategies

G4 Strategies is a public affairs and business solutions firm that
offers consulting services to new and growing companies. The company
provides clients with a team of results-driven business, policy and
marketing strategists with the experience suited to exceed any
organization’s strategic end goals. The company’s diverse platform of
offerings includes government and public relations, digital marketing,
social media and graphic design.


Chris Daly (media)
(703) 435-6293
[email protected]

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