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WEST PALM BEACH, Fla.–(BUSINESS WIRE)–#9×9—Future Commerce, the retail media research startup focused on helping eCommerce businesses create strategic vision, announced today the release of its second annual Nine by Nine report, which celebrates 81 innovative brands, retailers, services and collective organizations across nine categories that define what makes a brand meaningful to today’s consumer.
This year’s report explores the nature of the customer who, after relying on eCommerce to meet her needs during the pandemic, has returned to brick and mortar. There she discovers more direct-to-consumer brands on the shelf than ever before. She also finds an explosion of private labels occupying an ever-growing amount of space. When she does shop online, she finds that DTC brands are engaging in more channels than ever before. Not only are brands omnichannel, now so are their customers.
“Claims about the size and scale of the eCommerce digital shift during the pandemic were grossly overstated,” says Phillip Jackson, co-founder of Future Commerce. “The fact is that customers are returning to in-store purchases, and nascent brands will have to become omnichannel in order to meet customers where they are.”
Upon conducting this report, nine recurrent themes bubbled during our pandemic year:
“Customer expectations pre-pandemic were focused on delivery speed and brand promise. Now, as we face supply chain and inventory challenges, we find that the customer’s expectations are focused on price and availability,” says Brian Lange, co-founder of Future Commerce.
Creating Nine by Nine
To create this report, Future Commerce sought a wide array of diverse thinkers, founders, builders, and innovators. In partnership with market research firm Method + Mode and the Future Commerce Expert Network (which includes operators at brands like Tapestry, Clorox, Starbucks, Disney, SC Johnson, and Wayfair), billions of consumer signals via social media were mined using Surge.ai, and dozens of operators interviewed, and together a framework was created that not only rates the efficiency of a brands’ ability to change the world, but helps in discovering emerging brands that are hard at work building a better tomorrow.
Nine by Nine is available for immediate download, at no cost. Download now at www.ninebynine.report
About Future Commerce
Future Commerce is a media company that is dedicated to the discovery and exchange of ideas that lead to future-altering outcomes for us and the world around us. We offer a vertically-oriented podcast that’s specific to the world of retail, trusted by nearly 20K people on a monthly basis, along with programming centered across many verticals, with a unique voice and a diverse group of contributors, viewpoints and opinions trusted by millions. Learn more at www.futurecommerce.fm.
Contacts
Bonnie Moss
Moss Networks
818-995-8127
bonnie@mossnetworks.com
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