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Film Creativity Is More About Them Than Us

Content Insider #832A – ZZZZZZ

By Andy Marken – andy@markencom.com

“What I saw yesterday, that was different. You lacked respect. There was no … Connection. There was no beauty.” Bodhi, “Point Break,” Alcon Entertainment, 2015

Did you hear about the guy who recently woke up at 3:30 in the morning and found himself locked in the movie theater?

Fortunately, there was leftover popcorn in the machine so he could have something to eat until someone came to prep the next day’s showings.

He’s probably not the first and the way things are going, he won’t be the last.

We respect the creative talents of directors like Nolan, Scorsese, Spielberg, Jaclson and Torantino, but we do wish they would respect the audience’s attention span and normal, everyday bodily functions.

Edwin Porter’s 1903 epic silent movie, The Great Train Robbery, was only 12m 

(https://tinyurl.com/mrybxx4y) and everything that followed was crammed with real/imagined thrills using the latest in innovative film techniques like Barnes, the heartless gang leader, emptying his gun directly into the camera.

Widely distributed, the film was a huge success because of its dynamic action and violence.  It was so iconic that the US National Film Registry preserved it because of its “culturally, historically or aesthetical significance.”

Long Day’s Night –Thanks in no small part to digital shooting/production/delivery of films, producers were free to extend their stories and show off their massive creativity.  And they did with longer stories without end.  

No, it’s not your imagination … movies are getting longer.

It’s impossible to say how many films are produced each year around the world but the unofficial scorecard (IMDb) puts last year’s total at 19,727.

Yes, the volume and length have gone up thanks in no small part to the technologies. AI will give it another shot in the arm that will make film production cheaper and easier to write, shoot, edit and distribute.

Because of the recent writer/actor agreements, there may be some reduction in expenses/length, but the excess mindset is pretty firmly set in Hollywood, especially when it comes to the industry’s “A” list directors.

See Me Now – A-list producers have become less interested in the paying public and more involved in perfecting their creative visions.  

The first feature film – 1906’s The Story of the Kelly Gang – was 60 minutes and that more or less became a movies benchmark.

Back when feature films were produced on 16mm celluloid, the 16-in reel had an approximate run time of 60-75 minutes.

If you made a two-reeler, you had to have a break for the projectionist to swap reels (projectors were expensive, projectionists not so much).

That changed back in the early 2000s when the industry went digital, and films began being shipped to theaters in DCPs (digital content packages) and producers suddenly had unlimited storage capacity–and weren’t afraid to use it.  

Sure, there are a few power film makers – Tarantino, Nolan, Spielberg, Andersons – who insist on using film wherever possible but there is often a firm budget cap.  Even then, they feel it’s important to introduce the film’s “look and feel” when the movie is released.  

There used to be an unwritten Hollywood rule that screenwriters stuck to that said a project was capped at 120 pages resulting in a film that was about 1h 30m in length.

We’re not certain how many times we’ve watched Tarantino’s Pulp Fiction and enjoyed it right up to the end every time.

Lunch Break – Directors have seemingly fallen in love with the idea that they need endless amounts of time to capture/tell their story. Sometimes they take so long that even actors have to eat when they can as Samuel L. Jackson did in Pulp Fiction.  And he’s not alone.  

But we still wonder why it took so long – 2h 34m – to tell the story of two hitmen, a boxer, gangster and his wife and two diner bandits.

Maybe if he split the story into two films – 2 hitmen, gangster and wife in the first film and boxer, two bandits in the sequel – it would have improved the studio’s, theaters’ and his take on the project.

Okay, maybe not but we might have stuck around for the end of the credits because we really needed a break.

Despite that bodily weakness, we still like his stuff.

Nolan is … Nolan.

Tenet was “interesting” because it’s about a guy fighting hard to save the entire world from international espionage armed only with one word … Tenet.

60 Seconds – Crashing a 747 into an air terminal “had to have” a real terminal and a real plane according to Christopher Nolan.  CGI would have looked as good and had less impact on the environment.  

It was nice he kept a lot of set construction on the payroll to produce a full-size airport terminal and then buy a used Boeing 747 just to smash into his fake/real terminal.

Gone in 60 seconds – https://tinyurl.com/43v7zpf4 – but it might have been a little less expensive (at least better for the environment) had he hired a few really great CGI specialists.

But that was just a small part of his 2h 30m epic film which we still can’t figure out.

At least it was shorter than his recent masterpiece – Oppenheimer – which took three hours to tell the story of some guy making a really big bomb that goes … boom!

We can hardly wait to see what his next epic project will be, especially since the rumor is he has insisted he’ll have to own it completely so he can 100 percent control the budget and length … total creative freedom.

Of course, when the project is larger than life and needs more time to tell the story, the budget goes up and so does the “value” of the above the line – producer, director, actors – costs (not including backend residuals).

This year, the average length of the top 10 grossing films in the US were 2h 23m–again pushing theater goers beyond their physical limits (O.K., just us, but …).

We’re not certain exactly when producers started to become solely enraptured with themselves and less concerned with the audience.

Ordinary people (ticket buyers and service subscribers) are incidental to their creative prowess even though people have other things that are just as important to them like eating, sleeping, loving, communicating.

The average time folks spend watching the average feature film has grown to between 75 to 210 minutes.

That’s just fine with the awards folks (Academy and others) because they’ve laid down the rule that for a project to be classified as a feature film, it has to be more than 40 minutes and the longer the better.

But your chance of winning an award is to have a 3h plus film … higher scoring projects are 100-120m.

Short, Sweet Speech – Unlike many A listers at the Academy Awards, Sally Fields speech was delightfully short and from the heart even though some of the folks in the crowd thought it was a bit much.  But it was thankfully short, especially compared to the length of the self-congratulatory event.

The length of time involved must be important since award events like the Oscars include an endless stream of winners who credit everyone possible for his/her career so the coverage just goes on … and on.

It’s really all about them!

Only Sally Fields had it right when she famously said, “I can’t deny the fact that you like me.”

And yes, there were those in the crowd who thought it was a little much.

Fortunately, the telecast only lasts three hours as folks cut the winners off after their time limit which must irk some because they and their work are totally more relevant.

As someone recently noted, films don’t have to be that long – Titanic, boat sinks; King Kong, big ape; Godzilla, mutant dinosaur; Green Book, travel diary; The King’s Speech, speech; Oppenheimer, bomb; Apocalypse Now Redux, we still lost.

If Hollywood really cared about the theaters they give lip service to, they’d put films “in the can” when they reach 2h.

  Useful Breaks – A well-planned intermission during a movie would allow folks to do natural things, including stretching their legs.  But shorter films will give personnel time to clean up the messes left behind as well as let owners squeeze in at least one more showing.  

That would give the theater owners a chance to squeeze in at least one more showing for 20-50 more tickets and side orders sold.

It would also give them time to clean up the mess from the last group of snack/watch folks.

Intermission – For the longest time, studios and directors could tell a story in an hour plus and even then, they thought enough of people to give them a chance to stretch their legs, get more popcorn, whatever.  Somewhere along the line, we lost that mutual respect.

While they’re at it, they could bring back the intermission so people don’t have to risk bladder failure and the theater could sell more sugar water and fat-laden snacks.  

Sitting through a 3-4h film doesn’t need to be an endurance test.

Win, win, win.

But when the reels went away so did the intermission, but normal human functions didn’t.

And directors aren’t interested in your interrupting their masterpiece.

A few European film houses decided folks needed a break (6-15m) in Scorsese’s 206m  Killers of the Flower Moon and added their own intermission.

When one of his people heard about this thoughtless interruption she said, “That’s a violation.”

When we watched the film at home on our daughter’s Apple TV+ account we paused it, did what we had to/wanted to do and continued with the story right where we left off.

Scorsese justified the long runtime saying, “People say it’s three hours, but come on, you can sit in front of the TV and watch something for five hours.”

Maybe he does, but … we don’t!

When someone commented to Cameron about the length of Avatar: The Way of Water (3h 12m) needing a break, he said he didn’t mind if folks had to step out for a few minutes to answer the call of nature.

His solution?  

“They can see the scene they missed when they come see it again.”

Oh H*** Yeah!

No, studios and directors have to at least fake that they care about movie theaters and especially the people who buy the tickets and line their pockets.

That’s probably why we like “made for TV” films as well as those that have been “edited for the screen.”  

Good editing and postproduction folks do such an excellent job we don’t miss what we missed.

Watching a movie in the theater or at home shouldn’t be an endurance test.

We’re not one of those folks who gives a rat’s behind about Netflix, Amazon, Disney or the others dumping a full season of a show on us all at once.

Our binging is 2h  … max!

By that time, our butt is numb along with our brain.

It’ll be there tomorrow evening and if it isn’t … that’s life!

More importantly, don’t they realize that the average human attention span has decreased over the past two decades?

Endurance Test – Directors insist on making bigger, better, longer and longer films while folks’ attention span shrinks.  It seems counterintuitive if folks can’t remember the beginning but then, directors are richer than we are so maybe they know better?

Human attention span has gone from 12s to 8.25s.  Even goldfish have an attention span that is one second longer than yours.

That’s probably one of the reasons TikTok has more than1.67B users and had more than 657M downloads last year while Netflix only had 165M last year and the average user spends 55.8m/day.

Guys (and gals) take a hint from the folks who provide your revenue stream and cut back … just a little.

Yeah, that’s why we stream nearly all of our entertainment.  

If it ain’t there now, it will be soon.  

And, as long as we’re bitchin’, what’s with the most important part of a film/show … the audio?

We have this gorgeous (large) 4K OLED screen, added Dolby Atmos surround system and surround sound.

Despite the enhancements, the wife and I were constantly looking at each other at least twice during a show and saying, “what’d he/she say?” and shrug our shoulders.

Friends, Manufacturers – Directors like to control how you hear – or don’t hear – what happens during a movie at home; but fortunately, lots of folks have figured out workarounds that let you hear the dialogue over the surrounding sound.  In addition, set manufacturers figured out that hearing a film is more than 50 percent of the enjoyment.  


Studios, directors, production folks and streamers could do the home viewing public a service by going back to using ADR (automated dialogue replacement) that improves dialogue audibility.  

Yeah, it messes up immersion, which directors feel is so vital in carrying through the atmosphere of their project but …

But since people realized that understanding the dialogue isn’t important, mere mortals have found a workaround.

We solved the puzzle without buying hearing aids or isolating ourselves during the movie/show with headphones.

We first turned on subtitles (which we needed anyway) since we enjoy foreign projects in their native tongue.

It turns out subtitles are even good when watching projects in English.

No matter if a film/show is produced in Canada, England, Australia; they seem to speak a funny form of English.

We also learned another trick to outwit the control freak director was to take advantage of the screen manufacturer’s dialogue mode.

Yeah, we didn’t know it was there either, but it boosts the dialogue in the overall mix, so it gives us a chance to hear what folks are saying without being overpowered by the other sounds. 

Thanks, Greg.

Not sorry Christopher, Martin, Quentin, James, Steven and the rest of the creative producers.

At least someone gives a d*** if we enjoy our content the way we want to enjoy it.

We have to agree with Bodhi when he said, “There are a few things in life I don’t compromise on.”

Normal bodily functions are one of them.

Getting the most entertainment possible from the films/shows we watch is another.

Maybe some day studios, directors and A-listers will figure out viewers are sorta, kinda important.

Andy Markenandy@markencom.com – is an author of more than 800 articles on management, marketing, communications, industry trends in media & entertainment, consumer electronics, software, and applications. An internationally recognized marketing/communications consultant with a broad range of technical and industry expertise especially in storage, storage management and film/video production fields; he has an extended range of relationships with business, industry trade press, online media, and industry analysts/consultants.

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