Family Dollar Announces the Addition of Gerber Childrenswear’s ONESIES® Brand to Stores Nationwide

CHESAPEAKE, Va.–(BUSINESS WIRE)–Family Dollar is pleased to announce the addition of Gerber Childrenswear’s ONESIES® Brand, an iconic baby clothing line, at great values to its stores across the U.S. The official launch date for the new products will be October 20.

The newborn to nine-months ONESIES® assortment will include boy, girl and gender-neutral styles and colors in trendy, modern designs that meet the needs of today’s families and lifestyles. The stores will offer one-piece Sleep and Plays, three-pack Creepers and Creeper pant sets, priced at $5.00 to $7.00.

ONESIES® is the newest addition of newborn essentials at Family Dollar. Stores previously rolled out Kidgets, a private-label diaper and wipes line that provides families even more ways to save. Along with these products, customers will find a stroller-full of savings on other baby necessities including bath and skin care, nursing and feeding items, health, blankets, pacifiers, teethers and more.

“We are pleased to bring Gerber ONESIES®, a brand that has been trusted by families for generations, to our diverse product assortment to better serve our customers from coast to coast,” said Duncan Mac Naughton, President of Family Dollar. “We strive to be the location of choice for families to conveniently get everything from household needs, health and beauty essentials, food, apparel and much more.”

About Family Dollar

For 60 years, Family Dollar has been providing value and convenience to customers in easy-to-shop neighborhood locations. Family Dollar’s mix of name brands, and quality, private brand merchandise appeals to shoppers in approximately 8,000 stores in rural and urban settings across 46 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as “my Family Dollar.” Family Dollar is a wholly-owned subsidiary of Dollar Tree, Inc. headquartered in Chesapeake, Virginia. For more information, please visit

About Gerber Childrenswear

Gerber Childrenswear LLC is a leading socially responsible marketer of children’s everyday basic/fashion/active wear apparel and related products which it offers under some of the world’s trusted brands. Licensed brands include the flagship brand, Gerber®, as well as NFL®, Disney® and New Balance®. Proprietary brands include ONESIES®, Just Born® and Cuddle Time®. The company sells layette, sleepwear, playwear, active wear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers.


Dollar Tree, Inc.

Kayleigh M. Painter, 757-321-5114

Manager, Investor and Media Relations

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