Protecting Your Brand: Navigating Green Marketing Regulations and Preventing FTC Scrutiny
RENO, NV / ACCESS Newswire / November 11, 2025 / More and more businesses are enticing consumers with eco-friendly outlooks that boast about their environmentally-focused practices and sustainability measures, but is this true? The FTC (Federal Trade Commission) has its eye on businesses that make false “green claims,” also known as greenwashing. This can be very risky and can have hefty financial, legal, and reputational consequences.
Many businesses will claim they are concerned with recyclability, biodegradability, carbon neutrality, and energy efficiency. If this is not the case, the FTC will come down hard on these businesses. The expense of actually performing these sustainability measures is most likely far less expensive than the legal fines and litigation fees that may follow if a business is caught out of compliance and/or in a greenwashing lie.
Key areas where an attorney can step in to avoid greenwashing include, but are not limited to, the following:
Evolving Regulations: The laws in environmental marketing vary by jurisdiction and are constantly changing over time, and an attorney can keep a business up-to-speed with current protocol.
Substantiation Requirements: The FTC may require certain evidence and proof to show that a business’s environmentally-friendly efforts are legitimate and compliant.
Competitive Advantage: Having truly sustainable practices will attract many consumers, as being green is incredibly important to communities and our planet.
Litigation: An attorney can step in to represent a business facing backlash from the FTC for noncompliance or false green claims, or to ensure general compliance and avoid FTC scrutiny.
“It is of the utmost importance that a business makes sure they are doing what they claim to do in their marketing, as there will always be consequences for the dishonesty and false green claims. Attorneys don’t just represent a business in court; they can help a business get on the right track and avoid possible litigation,” says Ken LaMance, LegalMatch’s General Counsel.
Don’t risk your business’s reputation and financial security with false green claims. LegalMatch.com, the nation’s preferred attorney-client matching service, can match a business owner for free with an environmental law attorney or a business law attorney, depending on the claim and circumstances. Take proactive measures today and secure your green business with LegalMatch.
About LegalMatch.com
LegalMatch is the nation’s oldest and largest online legal lead-generation service. Headquartered in Reno, Nevada, LegalMatch helps people find the right lawyer and helps attorneys find new clients. LegalMatch’s service is free to individuals and small businesses looking for legal help. For more information about LegalMatch, please visit our website or contact us directly.
Media Contact
Ken LaMance
press@legalmatch.com
(415) 946-0856
SOURCE: LegalMatch.com
View the original press release on ACCESS Newswire
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