ENJIN Creative Agency, Winner of Many Advertising Awards, Wins Silver Advertising Award at New York Festivals 2019

The world’s largest international advertising awards

Winning this award presents an opportunity to set sights overseas

TOKYO–(BUSINESS WIRE)–ENJIN, a creative agency sparking ideas “that move people to feel,” has won Silver award at the New York Festivals 2019 Advertising Awards. New York Festivals is the largest international advertising awards, with a history of over 60 years.

Winning this award and many prizes domestically and internationally in the past, ENJIN will put more energy into developing its business overseas

I About the New York Festivals Advertising Awards

New York Festivals is an international organization established in 1957 that recognizes excellence in the fields of advertising, movies, television and radio programming. In 2019, the advertising awards received submissions from 62 countries in 20 fields.

II History why ENJIN enters for the New York Festivals Advertising Awards

In submitting an entry for international advertising awards, ENJIN considered universal elements that appeal to human emotions across the boundaries of race, culture and nationality to be essential. With the theme of “First Gift”: the love shared by parents and their children, ENJIN believed that people all around the world would understand and feel this message which is universal and relatable, and also Japanese passion across a language barrier. That was our mindset in applying for this prize.

III Description of “First Gift”

ENJIN created this video for Nomura Holdings Inc., the largest player in Japan’s securities industry, to show at inheritance seminars at 156 branches around the world. All parents have experienced naming their children. If that is their first gift to their children, what is the last? The story takes a closer look at four parent-child relationships.

One particularly memorable scene involves parents telling their children, through a video letter, the reasons for giving them their names, feelings they cannot share with them in a regular setting. They share their emotions directly, yet gently. ENJIN invites viewers to experience the emotional video that may leave them with tears in their eyes.

IV ENJIN creative staff roles, comments on the prize

–Tetsuya Yamada: Creative Director / Copywriter

–Haruna Tsukidate: CM Planner

–Endoh 2nd: Communication Designer

–Motohiro Kasahara: Senior Account Director

–Sena Miyazaki: Account Executive

–Shota Kotooka: Account Executive

Creators’ comment

“We treated everything like a documentary, from the casting to the shoot, to the scene when the parents and children met on set, and even their comments. Real expressions, tears, and smiles make the video and tagline powerful.”

V About ENJIN

ENJIN Inc. was established in 2012 as a cutting-edge marketing and communication boutique agency. Skilled at producing ads that tap into people’s base instincts, the agency began as a sharp group of 40 creatives that could handle anything from marketing analytics to campaign strategy, events, PR, and media planning and buying.

ENJIN does not create the same old marketing plans built on marketing data logic. We go beyond that, executing marketing planning and idea creation that take human feelings and emotions into account.

Our mission at ENJIN is this: “By supporting our clients’ marketing, the client flourishes, and so does society. By extension, humanity, the earth, and all the beings it supports become happy.” ENJIN’ staff is 51 people strong as of May, 2019. (https://enjintokyo.com/)

VI Past Awards (select)

Contacts

Press Inquiries

ENJIN Inc.

TEL: +81-(0)3-5787-0061 E-MAIL: info@enjintokyo.com

Carrot Tower 16th Floor, 4-1-1 Taishido, Setagaya-ku, Tokyo 154-0004, Japan