CORRECTING and REPLACING PHOTO Jack Daniel’s Launches First Aged-Stated Whiskey in Over 100 Years

Ten-Year-Old Tennessee Whiskey Available in Limited Quantities Across the U.S. in September 2021

LYNCHBURG, Tenn.–(BUSINESS WIRE)–Please replace the photo with the accompanying corrected photo.

The release reads:

JACK DANIEL’S LAUNCHES FIRST AGED-STATED WHISKEY IN OVER 100 YEARS

Ten-Year-Old Tennessee Whiskey Available in Limited Quantities Across the U.S. in September 2021

The Jack Daniel Distillery announces the release of Jack Daniel’s 10-Year-Old Tennessee Whiskey, the brand’s first 10-year aged-stated whiskey in more than 100 years. The limited-availability product, which will become an annual release, celebrates the modern whiskey-making expertise of the Jack Daniel Distillery while paying tribute to the brand’s past.

“Over the last decade, we’ve been experimenting to craft a product that would properly honor the whiskey Jack Daniel was bottling at the end of the 1800’s,” said Jack Daniel’s Master Distiller Chris Fletcher. “All of us at the Jack Daniel Distillery are thrilled to release an aged-stated whiskey for the first time in over 100 years to be enjoyed by all. This product has been hand-crafted by our distillery team in Lynchburg over the last 10 summers all while keeping up with the growing demand for Jack Daniel’s Tennessee Whiskey around the world. This 10-year-old whiskey celebrates our modern-day whiskey making, while also paying tribute to our founder and history. It is a special time for us all.”

Fletcher evolved the distillery’s previous aged methods by maturing Jack Daniel’s iconic Old No. 7 Tennessee Whiskey in oak barrels that were relocated throughout the barrelhouse to extend the aging process over the past ten years. The result is a more complex, hand-crafted whiskey with a rare flavor profile. Bottled at 97 proof—a first for the Jack Daniel Distillery—Jack Daniel’s Tennessee Whiskey 10-Year-Old features notes of dry fig and raisin laced with oak on the nose, warm butterscotch alongside soft fruit and smoke on the palate, and an incredibly long finish with sweet tobacco and spice.

The 10-Year-Old bottle design is also inspired by the brand’s history, featuring a hand-drawn iteration of the original cartouche that appeared on Jack Daniel’s aged-stated bottles a century ago.

Jack Daniel’s Tennessee Whiskey 10-Year-Old retails for $70 in a 750mL size with the first batch hitting shelves in limited quantities in early September across the United States. Visit www.jackdaniels.com for more information.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

Contacts

Minh Le
minh.le@finnpartners.com
615-610-0310

Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825