Cooper Tire’s Tread WiselyTM Program Helps Young Drivers Prepare for Safe Winter Driving

FINDLAY, Ohio–(BUSINESS WIRE)–Winter months bring lower air temperatures and icy road conditions that can complicate driving, especially for young drivers. Cooper Tire’s Tread WiselyTM program, a tire and vehicle safety campaign for teens and young adults, offers tips to help them stay safe on the road.

“Winter weather can require extra attention and quick response when driving, and the cold temperatures can also impact tire care,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Outside temperatures can impact tire pressure by one pound per square inch (psi) for every 10-degree drop in temperature. Because even a small drop in tire pressure may alter a vehicle’s safety, it is very important to pay extra attention to your tire pressure during extreme temperatures.”

To check tire pressure, find the car’s ideal air pressure listed on the sticker inside the car door, glove box, fuel door or in the car’s manual. Remove the tire’s valve cap and press a tire gauge firmly onto the valve stem. The end of the tire pressure gauge will pop up and show the psi reading of the tire. If this number matches the recommended tire pressure, it’s good to go. If the number is lower than the recommended tire pressure, the tire is underinflated. If the reading on the gauge is higher than the pressure recommended for the car, some air needs to be released.

Videos showing how to check tire pressure and perform other tire safety checks are available on the free Tread Wisely mobile app, which can be downloaded from the App Store (iOS) or Google Play Store (Android). To learn more about Tread Wisely, visit

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or


Megan James


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