CommentSold Appoints Andrew Chen as Chief Product Officer

Former Global-e, Gilt Groupe and Baublebar Executive to Help Launch and Accelerate New Product Innovations

HUNTSVILLE, Ala.–(BUSINESS WIRE)–CommentSold, the leading digital commerce solution that enables retail businesses to unlock sales growth through live selling, today announced it has appointed Andrew Chen as Chief Product Officer. Andrew brings over a decade of product leadership experience to his new role, where he will be accelerating and scaling product investments, building and evolving the company’s team of product managers and designers, and helping to launch new, innovative products for CommentSold’s thousands of merchants.

“After reaching over $1 billion in GMV in January and securing a strategic investment from Permira, CommentSold is excited to welcome Andrew Chen to the executive team as we roll out several new product innovations in the coming months,” said Brandon Kruse, Founder and CEO of CommentSold. “Andrew has a strong track record of driving impact across product and design, and as we continue to innovate new tools to help merchants power their businesses, we’re confident he is the right fit to help us lead these new changes.”

Andrew brings significant experience leading product strategy and various teams across product, design, UX, and data. Most recently, Andrew served as Senior Vice President of Product, Design, and Data for Global-e (formerly Flow Commerce, which was acquired by Global-e for $500m in January 2022). Andrew was instrumental in scaling Flow Commerce’s team, serving as a founding, board-level lead for all Product Strategy, UX, Design, and Data, leading all aspects of the company’s global e-commerce SaaS platform and growing revenue from zero into the millions.

Prior to that, Andrew served as Vice President – Product Management, UX, and Design for Baublebar Inc. as well as Director of Product – International, Personalization, and Growth for Gilt, where he led product strategy across multiple verticals and was attributable to $30m+ in direct incremental revenue annually. As Director of Product – Music Streaming, Mobile, & TV Platforms, Andrew grew iHeartRadio to become a top 20 iOS app of all time in the iTunes app store while growing the app to 60+ million users. Presently, Andrew serves as an Angel Investor through programs with First Round Capital and Gaingels, which specializes in investing in startups with diverse leadership teams. Andrew holds a Bachelor of Arts in Economics from Yale University.

About CommentSold

CommentSold provides the complete technology infrastructure retail businesses need to operate and grow their businesses. The digital platform simplifies inventory and order management, payments, invoicing, labeling, packaging and fulfillment processing for business owners, and enables live and social selling on social media, mobile apps and websites. The company was named for “comment selling,” which refers to retailers posting on social networks and enabling shoppers to purchase items in real time by typing “sold” in the comments of a post. Led by entrepreneur Brandon Kruse and based in Huntsville, Alabama, CommentSold currently powers e-commerce operations, including live and social selling, for more than 7,000 companies. For more information, please visit


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