Cloudleaf Appoints Lisa Magnuson Chief Marketing Officer

Proven Brand Builder Brings Successful Track Record To Drive Adoption of Cloudleaf Supply Chain Digital Visibility Platform™

SAN FRANCISCO–(BUSINESS WIRE)–Following a successful Series B investment, Cloudleaf, Inc., an emerging leader in digital supply chain solutions, today announced that Lisa Magnuson has joined Cloudleaf as Chief Marketing Officer. Lisa will be central to Cloudleaf’s expansion of addressable markets, geographic footprint and enterprise customer base.

“Lisa is a terrific brand builder, and our entire team is energized by her arrival,” said Cloudleaf Chief Executive Officer Mahesh Veerina. “Lisa’s proven abilities, creativity and leadership will be critical as Cloudleaf enters its next phase of growth.”

Lisa has led global marketing teams to create categories, build brands, and increase awareness at numerous prominent technology companies. She will help accelerate enterprise adoption of the Cloudleaf Supply Chain Digital Visibility Platform™, which brings unprecedented visibility, efficiency and responsiveness to supply chains in any industry.

“Cloudleaf’s measurable success on behalf of its enterprise customers provides an opportunity for the company to leap from the technology vanguard to market leadership,” said Lisa. “I greatly look forward to ensuring that the marketplace recognizes Cloudleaf as the new industry standard for actionable visibility in enterprise supply chains.”

Lisa arrives at Cloudleaf from Greensmith Energy, a renewable-energy company, where she served as Senior Vice President of Global Marketing. She also served in senior executive positions at Pacific Gas & Electric, Silver Spring Networks and Sybase. Earlier in her career, Lisa managed marketing programs at Apple Computer and NeXTComputer. In addition to earning numerous marketing and communications awards, Lisa has served in leadership positions for numerous energy-related organizations, including the U.S. Department of Energy’s Working Group on Consumer Engagement, the Smart Grid Consumer Collaborative and the Silicon Valley Leadership Group.

About Cloudleaf

Cloudleaf’s mission is to create significant value across the end-to-end supply chain network by dramatically increasing visibility of product flow and condition. Cloudleaf customers leverage that improved visibility to increase revenues, reduce material losses and enhance the reliability of operations.

The Cloudleaf Supply Chain Digital Visibility Platform™ is a powerful combination of IoT, AI/ML and advanced analytics that delivers comprehensive, real-time, end-to-end insights into supply chain operations — from suppliers, through production and distribution, to customers. Processing billions of events per second, Cloudleaf technology creates a digital twin of the supply chain and enhances Operations and Integrated Business Planning systems with real-time delivery of diagnostic and predictive insights. These insights include location, environmental conditions (such as temperature, humidity and shock), utilization and anomaly detection.

Cloudleaf customers achieve improvements in supply chain visibility of as much as 5x; first-year return-on-investment of as much as 70x; and annualized value in the tens of millions of dollars.

See for additional company information.


Robert Ferri

(415) 575-1589

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