Brother Unveils New Printing and Labeling Product Series to Meet Supply Chain Demand

WESTMINSTER, Colo.–(BUSINESS WIRE)–Brother Mobile Solutions, Inc. (BMS), a premier provider of mobile and
desktop printers, announces the launch of its groundbreaking new TD
4 Desktop Thermal Printer Series
designed with ‘supply-chain-ready’
functionality for printing barcode labels, tags or receipts for
virtually any application in the warehouse, transportation & logistics
supply chain, manufacturing plant, retail, hospital, and other
fast-paced environments. The newly unveiled product series was
engineered to help the small-to-midsize business or warehouse meet new
standards of speed driven by omni-channel commerce and the unprecedented
demand for efficiency in shipping and product delivery.

Print Performance Meets Affordability

The TD 4 Desktop Thermal Printer portfolio includes industry-leading
performance and connectivity along with seamless workflow integration
delivered at a price point that is unmatched in the industry. The
initial launch includes TD 4-inch printer models using direct thermal
printing technology, which will be closely followed by thermal transfer
printing models with similar high-performance specifications. Later in
the year, additional higher performance platforms (including RFID) will
also be introduced.

According to Ravi Panjwani, Vice President of Marketing and Product
Management with Brother Mobile Solutions, “There is a tremendous volume
of goods traveling across the supply chain driven by the boom of online
commerce in recent years, and the expectation
for super-efficient fulfillment
now spans all industries. This trend
requires a rethinking of operations with an eye on cost-effective
solutions that can identify and track goods for fast delivery and

Mr. Panjwani adds, “Brother’s new TD portfolio is designed for the SMB
operation and a new generation of smaller urban warehouses often located
closer to customers for quick or even same-day delivery. Our impressive
TD line of desktop thermal printers is a perfect match for small and
mid-size retailers, warehouses and manufacturers that have an ongoing
need to lower operational costs, raise production levels and streamline
manual labor processes.”

‘Built for Real Work’ across the Supply Chain

The Brother TD 4 Desktop Series includes three models: the TD-4410D,
TD-4420DN and TD-4550DNWB. These models are well suited to a wide array
of applications such as shipping labels, ‘license plate’ labels for
managing containers or pallets, rack or aisle label identification for
large containers or cartons, reusable tracking labels for totes or
picked products and warehouse shelf label, to name a few.

The printers integrate seamlessly with industry leading WMS systems
using design and print software tools like Seagull Scientific’s
BarTender and Nicelabel’s Designer Express. In addition, Brother is a
gold-level member of the SAP® Printer Vendor program and the Brother
TD-4410D, TD-4420DN and TD-4550DNWB models are compliant with all
requirements for device types as defined in the program. This enables
easy printing to the TD 4 Desktop Thermal Printers direct from within

These precision-built barcode label printers deliver the right levels of performance,
quality, and integration at an exceptional value
. They incorporate
reliable, hassle-free thermal printing technology and a wide selection
of thermal media, including standard, premium, fast dry and waterproof
receipt paper, along with paper and synthetic labels:

Snapshot of features and functionality:

  • Performance and Cost – Combines the industry’s best
    performance¹ with the lowest costs for optimum value.
  • Stellar Specifications – Print speeds up to 8ips, compatibility
    for small size labels and improved thermal imaging design helps
    increase print job volume in a desktop printer.
  • Media Options – Share media with a mixed deployment of
    industrial tabletop printers. Future thermal transfer desktop printer
    models will be compatible with 300m long ink ribbons and 8” OD media
    with external roll holder accessory.
  • Versatility – Outstanding features helps improve operations
    including: dual band 2.4 GHz / 5GHz Wi-Fi, long life Li-ion
    rechargeable battery and smart media calibration that includes
    compatibility with virtually any media without a smart IC.
  • Connectivity – Most models come standard with Ethernet LAN, USB
    and serial interface ports. High-end models also come with Wi-Fi WLAN
    and Bluetooth® version 4.2/MFi wireless interfaces.
  • Easy to Use – Media handling design helps improve usability.
    Spindle-less, media loading design with spring loaded guides come with
    adjustable open and lock position for true drop-in and faster media
    roll loading experience.
  • Complete Printing Solution – Built with intuitive and easy to
    use software for designing, WYSIWYG previewing and printing on a wide
    selection of media, including wristbands and other specialized media.
  • Integration – Wide range of options. Windows printer drivers
    are compatible with Seagull BarTender and NiceLabel label design
    software, ZPL II emulation and Brother Templates for drop-in
    integrations, iOS and Android™ SDK’s for mobile devices.
  • Bumper-to-Bumper Limited Warranty — Printers are covered under
    an industry leading 2-year premier limited warranty, including the
    print head no matter the amount of media printed.

David Krebs, Industry Analyst and Executive Vice President of Enterprise
Mobility at VDC Research Group, adds: “Small and mid-size businesses
expecting to compete in today’s marketplace need to be nimble,
especially when it comes to warehouse and supply chain operations. The
greater agility they can build into their operations, the better their
ability to anticipate and respond to the “Amazon Effect,” which has
disrupted manufacturing, retail, transportation, logistics and most
other industries.”

Mr. Krebs continues, “In today’s world of anytime commerce, customer
expectations – such as same-day delivery, seamless returns,
buy-online-pickup-in store and other facets key to a positive shopping
experience – continue to soar. These demands force businesses,
warehouses and their logistics and transportation partners to ramp up
efficiency and productivity to new levels to ensure efficient routing,
loading, unloading and shipping or re-shipping of merchandise. Mobile
printers and strategically located stationary printers and the labeling
options they deliver save valuable time and ensure accurate labeling at
every key supply chain juncture.”

For more information about the new Brother TD 4” Desktop Thermal
Printers, please visit

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother
International Corporation, provides innovative mobile printing and
industrial labeling solutions to field workforces and mobile
enterprises. Brother International Corporation and its subsidiaries
employ over 1,100 people in the Americas. For more information about
Brother Mobile Solutions and its products, call (800) 543-6144, or visit

SAP and all SAP logos are trademarks or registered trademarks of SAP SE
in Germany and in several other countries.

The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc. and
any use of such marks by Brother Mobile Solutions, Inc. is under
license. Android is a trademark of Google Inc., use of this trademark is
subject to Google permissions.

¹Based on data from competitive manufacturing websites and 3rd party
industry sources as of 3/1/19.


Mary Howard
Brother Mobile Solutions

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