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World-Leading Tennis Sponsor to Activate a Number of Environmental and Social Equity Initiatives
NEW YORK & INDIAN WELLS, Calif.–(BUSINESS WIRE)–BNP Paribas, Europe’s premier global bank and a leading sponsor of tennis, and Bank of the West, a subsidiary of BNP Paribas, today announce a renewed focus on community responsibility – specifically environmental and social equity causes – through a series of initiatives at the 2022 BNP Paribas Open, the largest combined ATP and WTA Tour event in the world.
As the tournament prepares to host the event in its traditional spot on the tennis calendar for the first time since 2019, BNP Paribas and Bank of the West will invite fans to join a number of efforts centered on environmental and social equity issues.
The Indian Wells Tennis Garden and the BNP Paribas Open, one of the world’s premier tennis facilities and events respectively, remain committed to building a more “sustainable Tennis Paradise“, driving change in the community and inspiring action outside of it, and lessening the tournament’s environmental impact through waste management, energy efficiency and strategic partnerships. New for 2022, the BNP Paribas Open will showcase its heightened commitment to sustainability though digital transformation, comprehensive food repurposing, yearly accountability reports and the pursuit of ‘green certification’ from accredited organizations.
Jean Yves Fillion, Chief Executive Officer of BNP Paribas USA, said: “We’re very happy to be returning to Indian Wells for the BNP Paribas Open as it resumes its traditional spot on the tennis calendar this spring, and welcome all the fans back to see world-class tennis in person. This year’s theme also aligns perfectly with BNP Paribas’ goals of being the bank for a changing world. I encourage all tennis fans to come join us for what should prove to be an exciting two weeks of tennis.”
Nandita Bakhshi, President and Chief Executive Officer of Bank of the West and Co-Chief Executive Officer of BNP Paribas USA Inc., said: “We proudly support the sport of tennis and the important strides it’s made with diversity. I’m pleased to see its increasing focus on environmental sustainability. We’re excited to bring our Aces for Trees program back to the tournament which helps plant trees in areas affected by recent wildfires. As a California based company, the impacts of climate change are impossible to ignore – wildfires have impacted many of our customers and employees.”
As title sponsor of the tournament since 2009, BNP Paribas’ commitment to the sport of tennis – above its partnerships at all levels of the game – is reflected by a wide range of social, educational and charitable activities across the tennis world, including the annual BNP Paribas Open. BNP Paribas has been engaged in major philanthropy initiatives for 30 years through its Foundation, focusing its activities on three main areas: the Arts, Social Inclusion, and the Environment – giving over 40 million euros per year.
About CARE International
Founded in 1945, CARE is one of the largest humanitarian networks in the world. It is apolitical and non-denominational. In 2019, CARE supported more than 68 million people in 100 countries.
Its objective is to fight extreme poverty and defend access to fundamental rights. Women and children are at the core of its actions: supporting their empowerment and championing their rights are essential in the fight against poverty.
At Bank of the West, we know money deposited in a bank has the power to finance positive change. So we are taking action to ensure our activities help protect the planet, improve people’s lives, and strengthen communities. We are redefining banking for a better future by focusing on areas where we believe we can have a real impact: supporting energy transition, helping enable women entrepreneurs, and financing innovative start-ups. As the bank for a changing world, Bank of the West is committed to sustainable finance along with our parent company BNP Paribas. Through Digital Channels and offices across the U.S., Bank of the West provides financial tools and resources to more than 2 million individuals, families and businesses.
Deposit and loan products offered by Bank of the West, Member FDIC and Equal Housing Lender . © 2022 Bank of the West. Doing business in South Dakota as Bank of the West California.
About the BNP Paribas Open
The BNP Paribas Open is the largest ATP Tour and WTA combined two-week event in the world and is held annually at the Indian Wells Tennis Garden. The tournament offers more than $15 million in prize money and is the only event to provide the Hawk-Eye line challenge system on all match courts, including qualifying rounds. For more information, visit bnpparibasopen.com.
About BNP Paribas & Tennis
BNP Paribas is one of the major worldwide partners to tennis, with an, unrivalled commitment to sport, going back to 1973. The Group’s support covers all levels and dimensions of the game all over the world, including singles, doubles, team tennis, wheelchair tennis and family tennis, ranging from beginners’ training to top professional tournaments.
Having entered into all these partnerships, in 2011 BNP Paribas set up a programme called We Are Tennis, whose purpose is to promote interest in the game of tennis all over the world. The wearetennis.com website and its social network accounts bring together a community of tennis lovers and dedicated fans from all continents who are keen to obtain the latest news from the ATP, WTA and ITF circuits. Furthermore, in 2015 BNP Paribas created the We Are Tennis Fan Academy, which enables fans to express their passion for tennis as never before. BNP Paribas also supports local tennis through crowdfunding campaigns designed to finance projects.
About BNP Paribas
BNP Paribas is the European Union’s leading bank and key player in international banking. It operates in 68 countries and has more than 193,000 employees, including nearly 148,000 in Europe. The Group has key positions in its three main fields of activity: Retail Banking for the Group’s retail-banking networks and several specialized businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services for savings, investment and protection solutions; and Corporate & Institutional Banking, focused on corporate and institutional clients. Based on its strong diversified and integrated model, the Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, BNP Paribas has four domestic markets: Belgium; France; Italy; and Luxembourg. The Group is rolling out its integrated retail-banking model across several Mediterranean countries, Turkey, Eastern Europe as well as via a large network in the western part of the United States. As a key player in international banking, the Group has leading platforms and business lines in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.
BNP Paribas has implemented a Corporate Social Responsibility approach in all its activities, enabling it to contribute to the construction of a sustainable future, while ensuring the Group’s performance and stability.
Contacts
Press Contacts:
BNP PARIBAS
Robert Madden
Media Relations
+1 (332) 323-3704
Robert.Madden@us.bnpparibas.com
BANK OF THE WEST
Emily Iwan
Media Relations
+1 (628) 250-6459
Emily.Iwan@bankofthewest.com
BNP PARIBAS OPEN
Matt Van Tuinen
MVT PR
+1 (773) 860-5828
Matt@mvtpr.com
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